Posts classified under: Displays

Aviation Gin Air Stair Display

The assignment was to develop an impactful merchandising tool supporting the explosive growth of AG which has experienced double digit growth since inception a few years ago. The story needed to relate to today’s consumer yet capture the nostalgia of America’s gin. It was important the display was portable, captured minimal floor space, and held an ample amount of product. This gin was created in partnership with Ryan Reynolds, a globally recognized actor, therefore, it was a priority to tie in his wit and humor into the personality of Aviation Gin. This gin is extremely popular with the millennial and Gen Z group, ages 25-45. The uniquely designed staircase allowed for ease of shopping for consumers and replicated the authenticity of the stairwell commonly used for boarding during the onset of commercial aviation.

Much like the engineering behind a true portable staircase this needed to also have a portability factor for ease of movement and no wider than 2 cases of product for blending in extremely well in many storefronts. This piece was manufactured so the components snapped together and no tools necessary. The display also provided an excellent opportunity for cross merchandising with tonic, olives, and other classic cocktail ingredients. This air stair display was an extreme hit at the national sales meeting and has been the focal point for markets all over the US. A rerun is already in the works and additional elements surrounding retro aviation have been developed to secure the identity and personality of what has now been dubbed Aviation, the American Gin.

Woodbridge MLB Mass Display

Woodbridge took a bold step and partnered with MLB to become the official wine of the league. The assignment was to create an at home experience that was equivalent to and in-stadium experience, as wine consumption during sporting events has grown tremendously in the past few years. This slim mass display was meant to promote large case stackings of Woodbridge wine with the ability to be customized to the areas favorite MLB team.

The creative process was to capture the historic feel of baseball with a wood sign and wooden stadium set, showcased around as many cases as possible of Woodbridge wine. Laser cut wood components for both the sign and the bleachers proved to create the in-stadium experience at retail. Engineered to support multiple cases of product, this mass display engulfed cases of product on both sides to draw the consumers attention. Custom signage per MLB team provided a less than 5 minute set up time in the field. Manufactured in the US, this was an extremely cost competitive display. With the pandemic and lack of attendance in stadiums, it was important to create the “in-game” experience in store. The program’s success proved to be effective during the summer months and helped lift Woodbridge market share in all markets in the US.

Sierra Nevada Ski Lift Display

With the global pandemic, and the fact that only activities could be done outside, skiing grew in popularity more than ever. Sierra Nevada is one of the original craft beers and now has nationwide distribution, so this brand is recognizable by all. This cleverly designed ski lift, which was made with the corporate colors, holds an ample amount of product, takes minimal floor space, and highlights beers on special. To be as authentic as possible, the acrylic tubes at the base of the chair lift, made the display look like it was floating much like a chair lift at a ski resort. As a result, sales went up during the pandemic, and this display will be a part of the Sierra Nevada merchandising catalogue for years to come.

Grey Goose Chrome Hand Bottle Server

Since Grey Goose is one of the top selling vodkas in the nightclub and bar scene, it is imperative to develop engaging, eye catching and interactive bottle service presenters. The objective was to develop a piece that was sought out the second the server grabbed the bottle presenter in the back, through the club, to the nightclub booth. It also needed to highlight, Grey Goose’s, now iconic phrase “Live Victoriously.” This lighted piece needed to be impactful and structurally sound to withstand the demand of the nightclub scene.

Engineered with a perfectly formed pocket for the Grey Goose bottle, along with the 2 form fitting handles allowed this blow molded peace sign to be carried above the head of the servers and careful placed in the night club booth. Many clubs purchased multiple bottle presenters for the response from a social and physical presence was well recognized by the repeat orders throughout the evening. Even though the nightclub industry was going strong into 2020, the pandemic allowed us the opportunity to fine tune some of the details of the manufacturing and most importantly the illuminist aspect of the chrome peace sign.

Re-orders have been placed for the market is telling us that the return to an exciting, fun nightlife scene with friends and family will come back very strong. The profits associated with the 1L bottle of Grey Goose at a night club leads the charge for both club owners and Grey Goose.

Pendleton 50ml Counter Boot Display

The assignment was to create a trial, sample center to entice the consumer to try Pendleton’s. The objective was to secure valuable counter space at premium spirits stores, chain spirit stores, and mom and pop stores. The iconic bucking bronco on the Pendleton label is reminiscent of the old west and the saloons that sold whiskey by the shot thus, the 3D gravity feed cowboy boot became the vision. The challenge is the mechanics of a gravity feed need to work from top to bottom, however, the exterior needed to be authentic to a cowboy boot. By loading the cowboy boot to the top, this resin-based boot had a built-in slide so the bottles would drop by gravity to the front of the boot allowing the consumer to purchase from either area. This created an interactive and engaging mechanism best representing the Pendleton’s personality. The rate of sale at many independent liquor stores, proved itself to Pendleton’s. The cowboy boot has been re-run several times due to its success.