Cote De Roses | Budget Award! | Bronze OMA | Permanent Display
Gerard Bertrand Cote Des Roses
The assignment was to develop an attractive counter display that promotes this iconic brand in its unique bottle on a global platform. This display needed to work at retail in the USA and all of Europe. Gerard Bertrand invested heavily in their bottle design for they wanted it to replicate a bouquet of roses, however, most wine bottles are merchandised with the bottom on the shelf. For Cote des Roses, this would end up hiding the bouquet of roses on the base of the bottle. This incredibly designed counter piece not only shows off the beautiful bottle, but it also displays 12 bottles so imagine getting a dozen rosé bottles.
Client: Gerard Bertrand Brand: Cote Des Roses Main Channel: Beer, Wine, & Sprits Beverage Retail Awards/Recognition: 2021 Shop! Permanent Award & Budget Award Year: 2020 Type: Permanent Main Materials: Metal