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2020 was a challenging year for many retailers, the city of New York had some of the greatest challenges. The assignment was to create an impactful and timely window display for Pol Roger a very famous historic French champagne. With the pandemic the foot traffic was still there however in an expedited shopping experience, so grabbing the consumers attention prior to walking into the store was crucial. The strategic thinking behind this was to capture the attention of everyone looking forward to the conclusion of 2020. Although Pol Roger is a famous French champagne, its market share in the United States continues to grow and this was strategically placed in numerous New York City windows. The tag line “One bottle isn’t going to be enough this year goodbye 2020” can relate to every consumer, making the creative messaging very impactful. As many windows in New York have various shapes and sizes. This single illuminated infinity mirror pedestal required a small footprint to make a big impact. This was a last-minute opportunity and was produced in less than 4 weeks, for every store involved experienced a tremendous up kick in adult beverage sales with Pol Roger champagne taking charge.
Capturing the consumers attention while walking the streets of New York and other cites is single handedly the reason why window display concepts continue to become great examples of retail theater. This attractive pedestal and the illumination aspect created an opportunity for Pol Roger to triple and in some cases quadruple their case sales in every store affected. This window display will be expanded for next year with another catchy tagline in development, although Pol Roger is not the biggest, they want to own the New York City market.
Client: Pol Roger Champagne
Brand: Pol Roger Champagne
Main Channel: Beer, Wine, & Spirits Beverage Retail
Awards/Recognition: 2021 Shop! Permanent Award Bronze
Main Materials: Mixed plastics
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