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May 7, 2021•
2020 was a challenging year for many retailers, the city of New York had some of the greatest challenges. The assignment was to create an impactful and timely window display for Pol Roger a very famous historic French champagne. With the pandemic the foot traffic was still there however in an expedited shopping experience, so grabbing the consumers attention prior to walking into the store was crucial. The strategic thinking behind this was to capture the attention of everyone looking forward to the conclusion of 2020. Although Pol Roger is a famous French champagne, its market share in the United States continues to grow and this was strategically placed in numerous New York City windows. The tag line “One bottle isn’t going to be enough this year goodbye 2020” can relate to every consumer, making the creative messaging very impactful. As many windows in New York have various shapes and sizes. This single illuminated infinity mirror pedestal required a small footprint to make a big impact. This was a last-minute opportunity and was produced in less than 4 weeks, for every store involved experienced a tremendous up kick in adult beverage sales with Pol Roger champagne taking charge.
Capturing the consumers attention while walking the streets of New York and other cites is single handedly the reason why window display concepts continue to become great examples of retail theater. This attractive pedestal and the illumination aspect created an opportunity for Pol Roger to triple and in some cases quadruple their case sales in every store affected. This window display will be expanded for next year with another catchy tagline in development, although Pol Roger is not the biggest, they want to own the New York City market.
Client: Pol Roger Champagne
Brand: Pol Roger Champagne
Main Channel: Beer, Wine, & Spirits Beverage Retail
Awards/Recognition: 2021 Shop! Permanent Award Bronze
Year: 2020
Type: Permanent
Main Materials: Mixed plastics
Last modified: November 14, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.