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June 2, 2021•
Frito Lay Jalapeno Intense Flavor Display
The assignment was to create a visually impactful display introducing the new intense flavor line of Flaming Hot Frito Lay products. This piece needed to proclaim intense flavors from the second a consumer walked into the store, as the shop time in convenience stores is typically less than 2 minutes.
The goal was to create a 3D, visually impactful jalapeno pepper with incredible detail, from the vacuumed formed bottom tip to the sides of the pepper, to the top stem. This display looks and feels like an intense flavor destination. As consumers walk into the store, in particular convenience stores, the concept of a snack item is very well understood and intended, however which product to purchase may not be determined. The goal is always to create an impactful display, drawing the consumer to only shop from creative merchandising displays, such as this. This fun and engaging approach to merchandising fits the 4Fs. Form, Fit, Function and Fun. To date over 3,000 units have been placed with additional units in progress.
Client: PepsiCo
Brand: Frito Lay
Main Channel: Snack
Awards/Recognition: 2021 Gold OMA Award
Year: 2020
Type: Permanent
Main Materials: Metal
Last modified: June 24, 2022
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Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree