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June 2, 2021•
Frito Lay Jalapeno Intense Flavor Display
The assignment was to create a visually impactful display introducing the new intense flavor line of Flaming Hot Frito Lay products. This piece needed to proclaim intense flavors from the second a consumer walked into the store, as the shop time in convenience stores is typically less than 2 minutes.
The goal was to create a 3D, visually impactful jalapeno pepper with incredible detail, from the vacuumed formed bottom tip to the sides of the pepper, to the top stem. This display looks and feels like an intense flavor destination. As consumers walk into the store, in particular convenience stores, the concept of a snack item is very well understood and intended, however which product to purchase may not be determined. The goal is always to create an impactful display, drawing the consumer to only shop from creative merchandising displays, such as this. This fun and engaging approach to merchandising fits the 4Fs. Form, Fit, Function and Fun. To date over 3,000 units have been placed with additional units in progress.
Client: PepsiCo
Brand: Frito Lay
Main Channel: Snack
Awards/Recognition: 2021 Gold OMA Award
Year: 2020
Type: Permanent
Main Materials: Metal
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.