This iconic mass display piece allowed Jefferson’s Ocean to secure a sizable amount of retail space, and retailers’ the ability to adjust the bookends with the amount of product, and size constraints of their store. Taking a massive sailing vessel and converting it into an adjustable corrugated masterpiece takes a tremendous amount of time and engineering to determine the correct angles and most importantly, the crane on top. The custom litho printed corrugate and over 20 different dies were necessary to make this puzzle fit together. We were able to deliver the unit to so the store and personnel could set up the display in a few minutes. The sales results were nothing short of spectacular, most stores purchased 100-150 cases because the sell through was at a miraculous rate of over 3 cases a week.
Client: Pernod-Ricard Brand: Jefferson’s Ocean Main Channel: Beer, Wine, & Sprits Beverage Retail Awards/Recognition: 2021 Shop! Temporary Award Gold Year: 2020 Type: Temporary Main Materials: Corrugate