May 25, 2021

Pendleton Whisky | Creative Award! | Semi-Permanent Display

Pendleton 50ml Counter Boot Display

The assignment was to create a trial, sample center to entice the consumer to try Pendleton’s. The objective was to secure valuable counter space at premium spirits stores, chain spirit stores, and mom and pop stores. The iconic bucking bronco on the Pendleton label is reminiscent of the old west and the saloons that sold whiskey by the shot thus, the 3D gravity feed cowboy boot became the vision. The challenge is the mechanics of a gravity feed need to work from top to bottom, however, the exterior needed to be authentic to a cowboy boot. By loading the cowboy boot to the top, this resin-based boot had a built-in slide so the bottles would drop by gravity to the front of the boot allowing the consumer to purchase from either area. This created an interactive and engaging mechanism best representing the Pendleton’s personality. The rate of sale at many independent liquor stores, proved itself to Pendleton’s. The cowboy boot has been re-run several times due to its success.

Client:  Proximo 
Brand:  Pendleton
Main Channel:  Beer, Wine, & Sprits Beverage Retail 
Awards/Recognition: 2021 Shop! Creative Display of the Year,  Silver OMA Award
Year: 2020
Type:  Semi-Permanent
Main Materials: Urethane molded, hand painted, and has transfer decal decoration

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    Prepare to be blown away!

    Give us some info & we’ll get started!

       

      Get ready to win some awards!