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May 25, 2021•
Pendleton 50ml Counter Boot Display
The assignment was to create a trial, sample center to entice the consumer to try Pendleton’s. The objective was to secure valuable counter space at premium spirits stores, chain spirit stores, and mom and pop stores. The iconic bucking bronco on the Pendleton label is reminiscent of the old west and the saloons that sold whiskey by the shot thus, the 3D gravity feed cowboy boot became the vision. The challenge is the mechanics of a gravity feed need to work from top to bottom, however, the exterior needed to be authentic to a cowboy boot. By loading the cowboy boot to the top, this resin-based boot had a built-in slide so the bottles would drop by gravity to the front of the boot allowing the consumer to purchase from either area. This created an interactive and engaging mechanism best representing the Pendleton’s personality. The rate of sale at many independent liquor stores, proved itself to Pendleton’s. The cowboy boot has been re-run several times due to its success.
Client: Proximo
Brand: Pendleton
Main Channel: Beer, Wine, & Sprits Beverage Retail
Awards/Recognition: 2021 Shop! Creative Display of the Year, Silver OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Urethane molded, hand painted, and has transfer decal decoration
Last modified: June 24, 2022
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree