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July 7, 2021•
Woodbridge MLB Mass Display
Woodbridge took a bold step and partnered with MLB to become the official wine of the league. The assignment was to create an at home experience that was equivalent to and in-stadium experience, as wine consumption during sporting events has grown tremendously in the past few years. This slim mass display was meant to promote large case stackings of Woodbridge wine with the ability to be customized to the areas favorite MLB team.
The creative process was to capture the historic feel of baseball with a wood sign and wooden stadium set, showcased around as many cases as possible of Woodbridge wine. Laser cut wood components for both the sign and the bleachers proved to create the in-stadium experience at retail. Engineered to support multiple cases of product, this mass display engulfed cases of product on both sides to draw the consumers attention. Custom signage per MLB team provided a less than 5 minute set up time in the field. Manufactured in the US, this was an extremely cost competitive display. With the pandemic and lack of attendance in stadiums, it was important to create the “in-game” experience in store. The program’s success proved to be effective during the summer months and helped lift Woodbridge market share in all markets in the US.
Client: Woodbridge by Robert Mondavi
Brand: Constellation Brands
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Bronze OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Wood and metal and paper print
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree