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July 7, 2021•
Woodbridge MLB Mass Display
Woodbridge took a bold step and partnered with MLB to become the official wine of the league. The assignment was to create an at home experience that was equivalent to and in-stadium experience, as wine consumption during sporting events has grown tremendously in the past few years. This slim mass display was meant to promote large case stackings of Woodbridge wine with the ability to be customized to the areas favorite MLB team.
The creative process was to capture the historic feel of baseball with a wood sign and wooden stadium set, showcased around as many cases as possible of Woodbridge wine. Laser cut wood components for both the sign and the bleachers proved to create the in-stadium experience at retail. Engineered to support multiple cases of product, this mass display engulfed cases of product on both sides to draw the consumers attention. Custom signage per MLB team provided a less than 5 minute set up time in the field. Manufactured in the US, this was an extremely cost competitive display. With the pandemic and lack of attendance in stadiums, it was important to create the “in-game” experience in store. The program’s success proved to be effective during the summer months and helped lift Woodbridge market share in all markets in the US.
Client: Woodbridge by Robert Mondavi
Brand: Constellation Brands
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Bronze OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Wood and metal and paper print
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.