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Aviation Gin Air Stair Display
The assignment was to develop an impactful merchandising tool supporting the explosive growth of AG which has experienced double digit growth since inception a few years ago. The story needed to relate to today’s consumer yet capture the nostalgia of America’s gin. It was important the display was portable, captured minimal floor space, and held an ample amount of product. This gin was created in partnership with Ryan Reynolds, a globally recognized actor, therefore, it was a priority to tie in his wit and humor into the personality of Aviation Gin. This gin is extremely popular with the millennial and Gen Z group, ages 25-45. The uniquely designed staircase allowed for ease of shopping for consumers and replicated the authenticity of the stairwell commonly used for boarding during the onset of commercial aviation.
Much like the engineering behind a true portable staircase this needed to also have a portability factor for ease of movement and no wider than 2 cases of product for blending in extremely well in many storefronts. This piece was manufactured so the components snapped together and no tools necessary. The display also provided an excellent opportunity for cross merchandising with tonic, olives, and other classic cocktail ingredients. This air stair display was an extreme hit at the national sales meeting and has been the focal point for markets all over the US. A rerun is already in the works and additional elements surrounding retro aviation have been developed to secure the identity and personality of what has now been dubbed Aviation, the American Gin.
Client: Aviation Gin
Brand: Davos Brands
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Gold OMA Award, Display of the Year!
Main Materials: Powder coated metal wire and tubing, PVC graphics
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047