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June 15, 2021•
Bib & Tucker Barrel Still Display
We were given the opportunity to redesign, reinvent and re-establish Bib and Tucker as one of the finest super premium bourbons. Our objective was to utilize the heritage behind the Bib and Tucker brand, to create a symbolic display that was easy for consumers to shop. The target consumer is 25-54, mostly male, however, the bourbon category has gained popularity among all consumers, especially women.
By developing a piece where each bottle has its own stanchion when the product sold off the retailer immediately wanted to replace it which was part of the strategic thinking. The creative thinking was to develop a barrel type display that made the consumer feel as if the product was bottled right from the barrel. Manufactured from a variety of metals and woods, while capturing the characteristics of spirits distillation proved to be aesthetically pleasing in the retail environment. Even though Bib and Tucker had been in the marketplace for some time they never really had an iconic display piece that resonated with consumers. This 18-bottle display was sold into stores at a record pace for stores reported a remarkable increase in sales and were concerned the product would be out of stock. An actual store in New Jersey that only had this display in store sold 36 cases in one weekend! This display will be the focal point of the Bib and Tucker merchandising portfolio for years to come.
Client: Deutsch Family Wine & Spirits
Brand: Bib & Tucker
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Gold OMA Award
Year: 2020
Type: Permanent
Main Materials: Tubular Steel, Faux oak wood barrels, authentic gauges, print
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.