Since Grey Goose is one of the top selling vodkas in the nightclub and bar scene, it is imperative to develop engaging, eye catching and interactive bottle service presenters. The objective was to develop a piece that was sought out the second the server grabbed the bottle presenter in the back, through the club, to the nightclub booth. It also needed to highlight, Grey Goose’s, now iconic phrase “Live Victoriously.” This lighted piece needed to be impactful and structurally sound to withstand the demand of the nightclub scene.
Engineered with a perfectly formed pocket for the Grey Goose bottle, along with the 2 form fitting handles allowed this blow molded peace sign to be carried above the head of the servers and careful placed in the night club booth. Many clubs purchased multiple bottle presenters for the response from a social and physical presence was well recognized by the repeat orders throughout the evening. Even though the nightclub industry was going strong into 2020, the pandemic allowed us the opportunity to fine tune some of the details of the manufacturing and most importantly the illuminist aspect of the chrome peace sign.
Re-orders have been placed for the market is telling us that the return to an exciting, fun nightlife scene with friends and family will come back very strong. The profits associated with the 1L bottle of Grey Goose at a night club leads the charge for both club owners and Grey Goose.
Client: Bacardi Brand: Grey Goose Main Channel: Specialty Retailers & Services Awards/Recognition: 2021 Gold OMA Award Year: 2020 Type: Semi-permanent Main Materials: VAC form hand with chrome plate