Veuve Clicquot
Bottle Presenter

The objective for the Veuve Clicquot Celebratory Cake Bottle Presenter was to design a vehicle to deliver a celebratory experience to the consumer at an on-premise establishment that includes clubs, lounges restaurants etc. Champaign has always been recognized as the “go to” beverage of choice during a true celebration.

Veuve Clicquot needed to recognize this unique opportunity with a bottle presenter not only made for the ceremonial delivery of this vehicle, but also to provide interest by other patrons within the establishment. There also was a strong desire to make sure that this piece would work with the largest bottle available (the Magnum bottle). Completely lit throughout, this piece is able to be delivered in the most powerful and impactful way to the consumer, for when consumers are in a true celebratory mood, price is no object.

One of the most challenging aspects of this program was to match the detail to the highest level possible, to also maintain the color of the Veuve Clicquot – which is crucial to all marketing. Introducing this piece in small quantities to establishments was a sell in of magnum bottles, as this special unit not only needed to be visually impactful from 100 plus feet away, it had to hold ice, a chilled bottle of champagne which required sturdy handles. One final addition was the ability to customize a message to the recipient of this cake so that the onlooking patrons all knew who was being celebrated.

Client: Moet Hennessy USA
Brand: Veuve Clicquot Champagne
Main Channel: Club
Awards/Recognition: Most Creative Award 2019
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display, Customizable

Oster Texture Select
Product Launch

The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.

Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.

Client: Newell Brands
Brand: Oster Texture Select Blender
Main Channel: General Merchandise
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display

Josh Wine
Cellars Tribute

Josh Wines is one of the fastest growing wines in the United States. Josh Family wines is historic in nature and heart-warming at the same time. A father – son relationship, was crucial in developing Josh Wines.

The assignment was to create an eye-catching merchandising piece that stayed true to the brand and would be introduced around Father’s Day. The expectation of this piece was it would last in stores much longer than the holiday. Josh signature wines make the perfect gift for Father’s Day and is also a very enjoyable wine, for any occasion. This merchandising display needed to capture the essence of a premium wine while sharing an emotional message from son to father.

Manufactured in 4 easy assembled parts, with high quality wood finishes and laminates, it builds a foundation for excellent merchandising. The laser cut metal, Josh signature, undeniably matches the signature on every bottle of Josh wine. This island display created a billboard background highlighting the superior quality of varietal grapes from California and showcased Cabernet Sauvignon on one side and Chardonnay on the other side.

The attractiveness of the display and the very engaging message, “Making a well-balanced wine is hard work, but my Dad wouldn’t have had it any other way” stops consumers in their tracks. This piece achieved 100% compliance and has given Josh wines a 100-200% lift in all stores where it’s merchandised. The life expectancy of this piece will create a lasting branding impression for Josh wines for a long time.

Client: Deutsch Family Wine & Spirits
Brand: Josh Wine Cellars
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display

Grey Goose
Seasonal Spectacular

The assignment for the Grey Goose Holiday spectacular was to create a universal piece that would work in any store décor to merchandise and enhance Grey Goose during the critical holiday season.

With some marketing shifts it had been a couple of years since Grey Goose had anything spectacular during the holiday season. What Grey Goose quickly discovered was that retail theater and attention getting visuals were the key to getting proper floor placement of multiple case stackings in retail.

This display was built from a combination of woods, metals and plastics. Special attention was made to ensure the iconic royal blue matched on all 3 substrates. The unit was manufactured to be easy to assemble and created a building block approach which made the product easy to shop and enticing to the consumer.

This mass display carried the iconic Grey Goose blue while simultaneously creating a winter wonderland to the consumer. An 80% compliance rate was achieved from beach technology that was added to the units for tracking. The acceptance rate was great, and each retailer achieved a 50-60% increase in sales during the holiday selling period. Due to the quality nature and attractiveness of the piece, many units remained on the floor well into the winter months and in some cases longer. This “Take a Look Inside” marketing approach to merchandising is engaging to the consumer and allows the retailer to create a winter scene.

Client: Bacardi Limited
Brand: Grey Goose Vodka
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Semi-permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-permanent Displays

Essentia
Super Endcap

The objective for this super endcap was to create an environment in Walmart that allowed a premium water with recognizable health benefits to be a focus spot in America’s largest retailer. This machine has the convenience factor associated with it and has a target towards millennial consumers that strive for space efficiency, environmental efficiency and convenience.

Understanding the commitment to the size and amount of product to be placed here was a risk, for Essentia’s is a recognizable brand, but by far not one of the most popular brands in the premium water category. Essentia has been recognized by doctors and others to be a well-balanced ionized alkaline approach to water. Speaking to the over achiever that prefers their drinking water to prove to have as much healthy benefits as the food that they consume, the assignment was to create a multi sided endcap that was adaptable to all product sizes from single serve to multi packs. An endcap this large allowed the Walmart consumer to have the option from a room temperature or chilled water beverage for their consumption. The target consumer is both male and females of all ages who are looking for and truly understand the values of an ionized alkaline water. Essentia has built a reputation of not only being a premium water, but a premium health water which consumers immediately recognize to be helpful to keep them hydrated in their daily activities.

Client: Essentia
Brand: Essentia Premium Water
Main Channel: Walmart
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays

Drinkworks
Destination Center

The objective for the Drinkworks merchandising launch was to create an environment that showcased the beauty, functionality and accessibility of the Drinkworks machine to the consumer, along with introducing the amazing cocktail selection that coincides with the machine. This machine is targeted towards consumers that strive for economic savings, space efficiency, great taste and convenience

The concept of a well crafted, tasteful alcoholic cocktail made from a concentrated liquid is fascinating and relevant for today’s world. This type of convenience cocktail making will be the wave of the future.

Client: Keurig & Anheuser-Bush
Brand: Drinkworks
Main Channel: Convention, Exhibit
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays

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The objective for the Drinkworks merchandising launch was to create an environment that showcased the beauty, functionality and accessibility of the Drinkworks machine to the consumer, along with introducing the amazing cocktail selection that coincides with the machine. This machine is targeted towards consumers that strive for economic savings, space efficiency, great taste and convenience.

The concept of a well crafted, tasteful alcoholic cocktail made from a concentrated liquid is fascinating and relevant for today’s world. This type of convenience cocktail making will be the wave of the future.

Client: Keurig & Anheuser-Bush
Brand: Drinkworks
Main Channel: Convention, Exhibit
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays

Deep Eddy
Fruit Stand

The objective of the Deep Eddy Fruit Stand Display Cart was to create an environment for consumers to try a variety of flavors of vodka. The assignment was to replicate an old-fashioned farm stand fruit cart bringing back memories of a rural lifestyle where a fruit stand was at every intersection.

Deep Eddy Vodka mixologists have come up with a multitude of recipes and this fruit stand needed to entice the consumer to experiment and experience these new cocktails. This large mass display served as a fruit stand to showcase all flavors of Deep Eddy and highlighted their 3 most popular flavors: original, grapefruit, and lemon. Special attention was given throughout the creative process to make sure this roadside fruit cart emulated what you would see on the street corners of rural America.

The display is made of weathered and aged wood, a multitier, which allowed every bottle to be highlighted, and clever recipe card holders. A corrugated metal roof supported by two all steel wheels made this authentic fruit stand look like it was made by any local farmer in their wood shop. The sales results were incredible for a large mass display like this had never been created before by Deep Eddy Vodka. Over 300 of the stores where this display was presented experienced a 120% increase in sales leading into summer and fall. Special attention was given to the engineering of the piece, for ease of assembly was paramount in achieving a 90% compliance rate.

Client: Heaven Hill Brands
Brand: Deep Eddy
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Semi-permanent Displays

Veuve Clicquot
Balloon

Client: Moet Hennessy USA
Brand: Veuve Clicquot Champagne
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2018
Type: Display
Main Materials: Wood, Plastic
Program: Branding and Promotion
Merchandising Type: Fixtures & Permanent Displays

Glenfiddich
Gifting Center

The objective for the WGS Holiday Gifting Center was to create and develop a magnificent gifting center focused around the holiday season. In some cases, in the spirits world, as much as 80% of sales are driven from the holiday selling or gifting time period. This display program needed to work in all size stores from independent liquor stores, luxury stores to mass grocery.

The target consumer is generally 25 – 45 years old and tends to lean towards male but is certainly gaining popularity with female consumers. The concept was to create an amazing, eye catching center piece to allow every store to showcase magnificent gift packs that are available during the holiday selling period. Programs like this are very successful, for they bring out the best in packaging, value added packaging, pricing and sell through.

Managing this footprint allowed retailers to merchandise all age varietals associated with two of the most popular scotch whiskeys Balvenie and Glenfiddich. This needed to be eye catching from all eye angles of the store and easily shopped by multiple consumers at any given time. The profitability of super premium scotch whiskeys create a win win situation for both distiller and retailer when executed properly. This is why WGS and Bish are a winning team!

Client: William Grant & Sons
Brand: Glenfiddich
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: Shop 2020
Year: 2019
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display

Frito Lay’s
Flamin’ Hot Display

Client: Frito Lay’s
Brand: Flamin’ Hot Brands
Main Channel: Convenience & Grocery
Year: 2018
Type: Display
Main Materials: Wood, Plastic
Awards/Recognition: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays

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Client: Frito Lay’s
Brand: Flamin’ Hot Brands
Main Channel: Convenience & Grocery
Year: 2018
Type: Display
Main Materials: Wood, Plastic
Awards/Recognition: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays