The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.

Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.

Client: Newell Brands
Brand: Oster Texture Select Blender
Main Channel: General Merchandise
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display