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December 2, 2019•
The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.
The other objective was to create a display that would work in 4 major retailers Kohls, Target, Meijer and Walmart. The display needed to look, act and feel the same for cost efficiency, however one or more points of difference is that the consumer could not cross over for the product was never the same in any store.
Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.
Client: Newell Brands
Brand: Oster Texture Select Blender
Main Channel: General Merchandise
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.