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The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.
The other objective was to create a display that would work in 4 major retailers Kohls, Target, Meijer and Walmart. The display needed to look, act and feel the same for cost efficiency, however one or more points of difference is that the consumer could not cross over for the product was never the same in any store.
Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.
Client: Newell Brands
Brand: Oster Texture Select Blender
Main Channel: General Merchandise
Awards/Recognition: 2020 Shop!
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047