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December 14, 2019
The objective for the Veuve Clicquot Celebratory Cake Bottle Presenter was to design a vehicle to deliver a celebratory experience to the consumer at an on-premise establishment that includes clubs, lounges restaurants etc. Champaign has always been recognized as the “go to” beverage of choice during a true celebration.
Veuve Clicquot needed to recognize this unique opportunity with a bottle presenter not only made for the ceremonial delivery of this vehicle, but also to provide interest by other patrons within the establishment. There also was a strong desire to make sure that this piece would work with the largest bottle available (the Magnum bottle). Completely lit throughout, this piece is able to be delivered in the most powerful and impactful way to the consumer, for when consumers are in a true celebratory mood, price is no object.
One of the most challenging aspects of this program was to match the detail to the highest level possible, to also maintain the color of the Veuve Clicquot – which is crucial to all marketing. Introducing this piece in small quantities to establishments was a sell in of magnum bottles, as this special unit not only needed to be visually impactful from 100 plus feet away, it had to hold ice, a chilled bottle of champagne which required sturdy handles. One final addition was the ability to customize a message to the recipient of this cake so that the onlooking patrons all knew who was being celebrated.
Client: Moet Hennessy USA
Brand: Veuve Clicquot Champagne
Main Channel: Club
Awards/Recognition: Most Creative Award 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display, Customizable
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