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November 6, 2019•
The objective for the WGS Holiday Gifting Center was to create and develop a magnificent gifting center focused around the holiday season. In some cases, in the spirits world, as much as 80% of sales are driven from the holiday selling or gifting time period. This display program needed to work in all size stores from independent liquor stores, luxury stores to mass grocery.
The target consumer is generally 25 – 45 years old and tends to lean towards male but is certainly gaining popularity with female consumers. The concept was to create an amazing, eye catching center piece to allow every store to showcase magnificent gift packs that are available during the holiday selling period. Programs like this are very successful, for they bring out the best in packaging, value added packaging, pricing and sell through.
Managing this footprint allowed retailers to merchandise all age varietals associated with two of the most popular scotch whiskeys Balvenie and Glenfiddich. This needed to be eye catching from all eye angles of the store and easily shopped by multiple consumers at any given time. The profitability of super premium scotch whiskeys create a win win situation for both distiller and retailer when executed properly. This is why WGS and Bish are a winning team!
Client: William Grant & Sons
Brand: Glenfiddich
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: Shop 2020
Year: 2019
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree