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November 6, 2019•
The objective for the WGS Holiday Gifting Center was to create and develop a magnificent gifting center focused around the holiday season. In some cases, in the spirits world, as much as 80% of sales are driven from the holiday selling or gifting time period. This display program needed to work in all size stores from independent liquor stores, luxury stores to mass grocery.
The target consumer is generally 25 – 45 years old and tends to lean towards male but is certainly gaining popularity with female consumers. The concept was to create an amazing, eye catching center piece to allow every store to showcase magnificent gift packs that are available during the holiday selling period. Programs like this are very successful, for they bring out the best in packaging, value added packaging, pricing and sell through.
Managing this footprint allowed retailers to merchandise all age varietals associated with two of the most popular scotch whiskeys Balvenie and Glenfiddich. This needed to be eye catching from all eye angles of the store and easily shopped by multiple consumers at any given time. The profitability of super premium scotch whiskeys create a win win situation for both distiller and retailer when executed properly. This is why WGS and Bish are a winning team!
Client: William Grant & Sons
Brand: Glenfiddich
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: Shop 2020
Year: 2019
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.