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November 24, 2019•
The objective of the Deep Eddy Fruit Stand Display Cart was to create an environment for consumers to try a variety of flavors of vodka. The assignment was to replicate an old-fashioned farm stand fruit cart bringing back memories of a rural lifestyle where a fruit stand was at every intersection.
Deep Eddy Vodka mixologists have come up with a multitude of recipes and this fruit stand needed to entice the consumer to experiment and experience these new cocktails. This large mass display served as a fruit stand to showcase all flavors of Deep Eddy and highlighted their 3 most popular flavors: original, grapefruit, and lemon. Special attention was given throughout the creative process to make sure this roadside fruit cart emulated what you would see on the street corners of rural America.
The display is made of weathered and aged wood, a multitier, which allowed every bottle to be highlighted, and clever recipe card holders. A corrugated metal roof supported by two all steel wheels made this authentic fruit stand look like it was made by any local farmer in their wood shop. The sales results were incredible for a large mass display like this had never been created before by Deep Eddy Vodka. Over 300 of the stores where this display was presented experienced a 120% increase in sales leading into summer and fall. Special attention was given to the engineering of the piece, for ease of assembly was paramount in achieving a 90% compliance rate.
Client: Heaven Hill Brands
Brand: Deep Eddy
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Semi-permanent Displays
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.