November 24, 2019

The objective of the Deep Eddy Fruit Stand Display Cart was to create an environment for consumers to try a variety of flavors of vodka. The assignment was to replicate an old-fashioned farm stand fruit cart bringing back memories of a rural lifestyle where a fruit stand was at every intersection.

Deep Eddy Vodka mixologists have come up with a multitude of recipes and this fruit stand needed to entice the consumer to experiment and experience these new cocktails. This large mass display served as a fruit stand to showcase all flavors of Deep Eddy and highlighted their 3 most popular flavors: original, grapefruit, and lemon. Special attention was given throughout the creative process to make sure this roadside fruit cart emulated what you would see on the street corners of rural America.

The display is made of weathered and aged wood, a multitier, which allowed every bottle to be highlighted, and clever recipe card holders. A corrugated metal roof supported by two all steel wheels made this authentic fruit stand look like it was made by any local farmer in their wood shop. The sales results were incredible for a large mass display like this had never been created before by Deep Eddy Vodka. Over 300 of the stores where this display was presented experienced a 120% increase in sales leading into summer and fall. Special attention was given to the engineering of the piece, for ease of assembly was paramount in achieving a 90% compliance rate.

 

Client: Heaven Hill Brands
Brand: Deep Eddy
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Semi-permanent Displays

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