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November 24, 2019•
The objective of the Deep Eddy Fruit Stand Display Cart was to create an environment for consumers to try a variety of flavors of vodka. The assignment was to replicate an old-fashioned farm stand fruit cart bringing back memories of a rural lifestyle where a fruit stand was at every intersection.
Deep Eddy Vodka mixologists have come up with a multitude of recipes and this fruit stand needed to entice the consumer to experiment and experience these new cocktails. This large mass display served as a fruit stand to showcase all flavors of Deep Eddy and highlighted their 3 most popular flavors: original, grapefruit, and lemon. Special attention was given throughout the creative process to make sure this roadside fruit cart emulated what you would see on the street corners of rural America.
The display is made of weathered and aged wood, a multitier, which allowed every bottle to be highlighted, and clever recipe card holders. A corrugated metal roof supported by two all steel wheels made this authentic fruit stand look like it was made by any local farmer in their wood shop. The sales results were incredible for a large mass display like this had never been created before by Deep Eddy Vodka. Over 300 of the stores where this display was presented experienced a 120% increase in sales leading into summer and fall. Special attention was given to the engineering of the piece, for ease of assembly was paramount in achieving a 90% compliance rate.
Client: Heaven Hill Brands
Brand: Deep Eddy
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Semi-permanent Displays
Last modified: June 24, 2022
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree