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October 11, 2019•
The objective for the Kraken Rum Seasonal Spectacular was to create a program that allowed the brand to own a piece of real estate in the store, while collaborating with the retailer to provide them seasonal influential long time tools to lock that particular floor space in for a 6 month period of time.
This program needed to engage the consumer with its now very recognizable 3 tentacle which has become the symbol of Kraken Rum. Kraken Rum is a premium black spice rum consumed by male and females age 21 to 50. Kraken Rum is a fun product that resonates with today’s culture.
The merchandising for this campaign needed to speak to the fun aspect of the product while capturing the symbolic influences for a specific period of time. Real estate management and real estate theatre are the key to getting floor space for Kraken Rum, for their very limited advertising budget allows them to focus the majority of their marketing spend for this retail presence. They also wanted a WOW factor that would achieve immediate recognition inside premium liquor stores, grocery and mass, for their message has been constant since the introduction of this product.
Client: Proximo Spirits
Brand: Kraken Rum
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree