November 27, 2019

The assignment for the Grey Goose Holiday spectacular was to create a universal piece that would work in any store décor to merchandise and enhance Grey Goose during the critical holiday season.

With some marketing shifts it had been a couple of years since Grey Goose had anything spectacular during the holiday season. What Grey Goose quickly discovered was that retail theater and attention getting visuals were the key to getting proper floor placement of multiple case stackings in retail.

This display was built from a combination of woods, metals and plastics. Special attention was made to ensure the iconic royal blue matched on all 3 substrates. The unit was manufactured to be easy to assemble and created a building block approach which made the product easy to shop and enticing to the consumer.

This mass display carried the iconic Grey Goose blue while simultaneously creating a winter wonderland to the consumer. An 80% compliance rate was achieved from beach technology that was added to the units for tracking. The acceptance rate was great, and each retailer achieved a 50-60% increase in sales during the holiday selling period. Due to the quality nature and attractiveness of the piece, many units remained on the floor well into the winter months and in some cases longer. This “Take a Look Inside” marketing approach to merchandising is engaging to the consumer and allows the retailer to create a winter scene.

Client: Bacardi Limited
Brand: Grey Goose Vodka
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Semi-permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-permanent Displays

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