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December 2, 2019•
Josh Wines is one of the fastest growing wines in the United States. Josh Family wines is historic in nature and heart-warming at the same time. A father – son relationship, was crucial in developing Josh Wines.
The assignment was to create an eye-catching merchandising piece that stayed true to the brand and would be introduced around Father’s Day. The expectation of this piece was it would last in stores much longer than the holiday. Josh signature wines make the perfect gift for Father’s Day and is also a very enjoyable wine, for any occasion. This merchandising display needed to capture the essence of a premium wine while sharing an emotional message from son to father.
Manufactured in 4 easy assembled parts, with high quality wood finishes and laminates, it builds a foundation for excellent merchandising. The laser cut metal, Josh signature, undeniably matches the signature on every bottle of Josh wine. This island display created a billboard background highlighting the superior quality of varietal grapes from California and showcased Cabernet Sauvignon on one side and Chardonnay on the other side.
The attractiveness of the display and the very engaging message, “Making a well-balanced wine is hard work, but my Dad wouldn’t have had it any other way” stops consumers in their tracks. This piece achieved 100% compliance and has given Josh wines a 100-200% lift in all stores where it’s merchandised. The life expectancy of this piece will create a lasting branding impression for Josh wines for a long time.
Client: Deutsch Family Wine & Spirits
Brand: Josh Wine Cellars
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree