Josh Wine
Cellars Tribute

The assignment was to create an eye-catching merchandising piece that stayed true to the brand and would be introduced around Father’s Day. The expectation of this piece was it would last in stores much longer than the holiday. Josh signature wines make the perfect gift for Father’s Day and is also a very enjoyable wine, for any occasion. This merchandising display needed to capture the essence of a premium wine while sharing an emotional message from son to father.

Manufactured in 4 easy assembled parts, with high quality wood finishes and laminates, it builds a foundation for excellent merchandising. The laser cut metal, Josh signature, undeniably matches the signature on every bottle of Josh wine. This island display created a billboard background highlighting the superior quality of varietal grapes from California and showcased Cabernet Sauvignon on one side and Chardonnay on the other side.

The attractiveness of the display and the very engaging message, “Making a well-balanced wine is hard work, but my Dad wouldn’t have had it any other way” stops consumers in their tracks. This piece achieved 100% compliance and has given Josh wines a 100-200% lift in all stores where it’s merchandised. The life expectancy of this piece will create a lasting branding impression for Josh wines for a long time.