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November 26, 2019•
The objective for this super endcap was to create an environment in Walmart that allowed a premium water with recognizable health benefits to be a focus spot in America’s largest retailer. This machine has the convenience factor associated with it and has a target towards millennial consumers that strive for space efficiency, environmental efficiency and convenience.
Understanding the commitment to the size and amount of product to be placed here was a risk, for Essentia’s is a recognizable brand, but by far not one of the most popular brands in the premium water category. Essentia has been recognized by doctors and others to be a well-balanced ionized alkaline approach to water. Speaking to the over achiever that prefers their drinking water to prove to have as much healthy benefits as the food that they consume, the assignment was to create a multi sided endcap that was adaptable to all product sizes from single serve to multi packs. An endcap this large allowed the Walmart consumer to have the option from a room temperature or chilled water beverage for their consumption. The target consumer is both male and females of all ages who are looking for and truly understand the values of an ionized alkaline water. Essentia has built a reputation of not only being a premium water, but a premium health water which consumers immediately recognize to be helpful to keep them hydrated in their daily activities.
Client: Essentia
Brand: Essentia Premium Water
Main Channel: Walmart
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree