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November 26, 2019•
The objective for this super endcap was to create an environment in Walmart that allowed a premium water with recognizable health benefits to be a focus spot in America’s largest retailer. This machine has the convenience factor associated with it and has a target towards millennial consumers that strive for space efficiency, environmental efficiency and convenience.
Understanding the commitment to the size and amount of product to be placed here was a risk, for Essentia’s is a recognizable brand, but by far not one of the most popular brands in the premium water category. Essentia has been recognized by doctors and others to be a well-balanced ionized alkaline approach to water. Speaking to the over achiever that prefers their drinking water to prove to have as much healthy benefits as the food that they consume, the assignment was to create a multi sided endcap that was adaptable to all product sizes from single serve to multi packs. An endcap this large allowed the Walmart consumer to have the option from a room temperature or chilled water beverage for their consumption. The target consumer is both male and females of all ages who are looking for and truly understand the values of an ionized alkaline water. Essentia has built a reputation of not only being a premium water, but a premium health water which consumers immediately recognize to be helpful to keep them hydrated in their daily activities.
Client: Essentia
Brand: Essentia Premium Water
Main Channel: Walmart
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.