November 26, 2019

The objective for this super endcap was to create an environment in Walmart that allowed a premium water with recognizable health benefits to be a focus spot in America’s largest retailer. This machine has the convenience factor associated with it and has a target towards millennial consumers that strive for space efficiency, environmental efficiency and convenience.

Understanding the commitment to the size and amount of product to be placed here was a risk, for Essentia’s is a recognizable brand, but by far not one of the most popular brands in the premium water category. Essentia has been recognized by doctors and others to be a well-balanced ionized alkaline approach to water. Speaking to the over achiever that prefers their drinking water to prove to have as much healthy benefits as the food that they consume, the assignment was to create a multi sided endcap that was adaptable to all product sizes from single serve to multi packs. An endcap this large allowed the Walmart consumer to have the option from a room temperature or chilled water beverage for their consumption. The target consumer is both male and females of all ages who are looking for and truly understand the values of an ionized alkaline water. Essentia has built a reputation of not only being a premium water, but a premium health water which consumers immediately recognize to be helpful to keep them hydrated in their daily activities.

Client: Essentia
Brand: Essentia Premium Water
Main Channel: Mass Merchandise
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays

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