The objective for the Drinkworks merchandising launch was to create an environment that showcased the beauty, functionality and accessibility of the Drinkworks machine to the consumer, along with introducing the amazing cocktail selection that coincides with the machine. This machine is targeted towards consumers that strive for economic savings, space efficiency, great taste and convenience

The concept of a well crafted, tasteful alcoholic cocktail made from a concentrated liquid is fascinating and relevant for today’s world. This type of convenience cocktail making will be the wave of the future.

Client: Keurig & Anheuser-Bush
Brand: Drinkworks
Main Channel: Convention, Exhibit
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent Displays

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