Posts classified under: Displays

Treasury Wine Display

Treasury Wine Estates (TWE) is the leading producer of high-end premium portfolio wines as well as premium priced value wines. Premium portfolio wines are the most difficult to merchandise for this consumer shops by varietal brand name and vineyard. With 100s of brands and vineyards to choose from standing out amongst that crowd is extremely difficult as TWE is large producer of all wines they are in a unique position to create a merchandising tool for their portfolio wines. However, all portfolio wines are not top sellers in every market a merchandising platform had to be developed to work with all brands in all markets. The distributor / retailer had the choice of 3 unique designs that are furniture grade aesthetically pleasing and versatile to all brands and varietals. This curved display, cubed display and wedge display were a bold, unique approach to owning incremental sales at retail. The portfolio collection is targeted to a middle-upperclass consumer and the average bottle cost is $25+ and all come from a variety of California vineyards or California blends of the highest quality.

If you have ever seen the movie Apollo 13 were handed over 20 different bottle shapes, dims, heights, diameter, etc multiple brands and varietals and asked to develop an attractive furniture quality platform that worked with all bottles in a design format that fit all retailers. Similar to a retail stores they come in a variety of shapes and sizes so there was no one single solution that work for all markets. A true architectural / furniture approach was taken to design these elegant pieces to cover Maine to Miami to Washington to Arizona to all points in between.

Interchangeable graphics is very challenging when dealing with premium wines for the quality of the graphic must match the quality of the wine inside. These 3 designs wedge, cube and curve allowed a distinct and unique look with versatility and diversity available to the entire nationwide distribution network. A demand planning portal module was used to collect data from all distributors so that all units could be produced at the same time with the same materials and finishes providing the distributors a cohesive look for all merchandising materials. With the ability to choose one the designs that best fit their customers locations. All pieces were made from a high-end oak wood with a furniture grade finish fully assembled with a custom graphics kit as ordered through the portal delivered to each distributor on time.

During the pandemic, wine consumption increased by 35% getting incremental sales of a powerful portfolio presented off the shelf provided Treasury and the retailer as much as 175%. More importantly these quality display pieces have become an icon of real estate management for incremental wines within the Treasury portfolio. Distributors managed the graphics when products were on display so that it kept a unique footprint where it was placed for 100% placement was achieved.

Cutwater Display

The ready to drink (RTD) cocktail category has exploded over the past few years. Cutwater Spirits was the first and leading producer of ready to drink cocktails in a can. Everything from margaritas, bloody mary’s, whiskey sours, are a part of their portfolio and were the first to make these cocktails in a can from real spirits for most are made from malt beverage alternatives.

As the leader in this category, Cutwater needed a display that needed signicant holding power, the ability to change graphics, and exemplify a premium image for spirit based RTDs command a higher price point. This product is targeted to the consumer on the go, these are perfect for outdoor concerts, tailgating, glamping, impromptu get togethers, for they have the largest selection of RTD cocktails in the category. Purchased by ABInbev in 2019 Cutwater has excelled to the top thanks to the distribution power of one of the world’s largest beverage companies.

A premium brand needed a premium look, additionally as this product grows across the US. The display needed to exemplify real estate management by providing the largest footprint available without sacrificing product facings. This unique display captures the essence of these 4 packs and allows the retailer to merchandise these cube packages in this oversized cube display so all cubes could max out and display close to over 30 4-packs. This furniture style design encompasses fine woods, metals, and interchangeable graphics. This display has become the footprint for the Cutwater brand as this display works well in liquor, grocery, convenience, and mass. The RTD category has seen exceptional growth over the past 2 years with numerous new brands and RTDs for strong existing brands yet through the clutter, Cutwater has remained the leader with remarkable placement in thousands of stores across the country.

This aesthetically pleasing display has been a true winner for the Cutwater over 1000 were produced on the initial run and subsequently several thousand more have been placed throughout the country. This timeless merchandising display allows for complete flexibility in graphic content in a strong ROI based on its footprint and designed to work in any store décor. Sales of Cutwater have averaged a 35% increase every year for the past 4 years, making this brand the clear leader in the RTD category and accounts for over $1 billion in beverage sales for ABinbev. This display arrives at the stores fully assembled and is easy to merchandise in numerous parts of the store where impulse sales of spirit-based cocktails excel. Similar display vehicles for smaller and on-premises accounts will follow this same design acumen of this award-winning Cutwater display

Zuru Interactive Display

“What is the difference between shopping and buying?

Shopping is exploring, it’s finding things. Buying is just that: it’s buying. The world we live in today is all about technology and digital interaction.

How about we take a step back and consider the most successful way of communicating to customers: human interaction.

Introducing Zuru, in some countries 5 Surprise.

How many of you were Toys R Us kids? How many of you were disappointed when they closed? Well, everything in this world needs to be alive and rejuvenated much like Toys R Us. Introducing the Zuru Gumball Machine: a state-of-the-art display that brings human interaction into the store and creates an experience for people of all ages – for the mystery behind a gumball display is timeless.

And today everyone, we have a special treat for you. Today we have Brody, Zoe, and Ellie, let’s Zuru!”

Mountain Dew Hoops Interactive Display

As the carbonated beverage industry becomes a more increasingly competitive category, leaders such as Mountain Dew need to “up their game” for the merchandising of their products. The target was to take a well-recognized game that appeals to all ages and to provide the opportunity for consumers to engage in an interactive display that required little assistance in store.

Traditionally speaking, Mountain Dew, a PepsiCo product, has always had strong affiliations with major strong events. Introduced to stores in early November of 2019, displays were targeted to last throughout the NBA season, with a focus around the NBA All Star Game. Manufactured from a combination of steel, plastics, and wire, and matching Mountain Dew green.

Customized electronics and sensors were designed for the game to be played in a confined manner. Basketball is a world-renowned sport and Mountain Dew’s alignment with basketball will continue for years to come. This type of experiential theatre merchandising will be the footprint for the future of all merchandising tools, but especially high impulse products such as carbonated beverages and snacks. Mountain Dew, a PepsiCo brand is one of the top 5 beverages within the US and needs to consistently promote their message of the fun exciting engaging brand to all consumers. Go ahead, play, and have fun!