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August 16, 2021•
Cupcake Lighthearted New Product Launch Program
With the health craze, and the surge in low sugar seltzers the wine industry found themselves undermatched missing out on this key consumer. Cupcake, one of the world’s largest selling brands, wanted to develop a lighthearted wine that is lower in calories and lower in sugar yet has the same qualities of their existing wine. At first, hot air balloons and kites were considered, however, when the designer introduced clouds to the design, it became apparent that the clouds would be the focal point. The carefully engineered, wire frame structure, was the key to making these fluffy clouds stay in position. This discovery of realistic accoutrements as opposed to printed replication has caught the eye of many customers it provides a more engaging experience at a lower cost. Producing over 400 in both versions, the display reached 100% execution and contributed to the largest product launch next to the launch of Cupcake in the Wine Group’s history.
Client: The Wine Group
Brand: Cupcake Vineyards
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Temporary
Main Materials: Metal, cardboard and cotton clouds
Last modified: June 24, 2022
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Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree