The objective was to develop and create an iconic memorable slimline wall sign to mimic the vintage Budweiser look for on-premises items with updated branding. The strategic thinking was to incorporate and replicate the world-famous Clydesdales and their wagon while still promoting the traditional Budweiser Bowtie. We needed to create the visual imagery of an entire hitch of Clydesdales in a fully executed wagon. This was done in half for the second image of the hitch, wagon and the Clydesdale’s is all done via mirror reflection. Authentic aged wood was used for the base material, as it fit well with the vintage look. The wagon was crafted of laser cut acrylic and a custom mirror all mounted on a fabricated wood frame with LED lights to accentuate the design.
As Budweiser’s iconic signage has always been desirable, this piece was met with great enthusiasm in many establishments throughout the US. The ability to mount this piece to the wall or place it on a shelf makes this a collector’s item for years to come. This sign was easily recognizable throughout all establishments and immediately let the consumer know that Budweiser was being served at the establishment.
Client: Budweiser Brand: ABinBev Main Channel: Wall Signage Awards/Recognition: 2021 Silver OMA Award Year: 2020 Type: Permanent Main Materials: Metal, wood, mirrored acrylic, plastic and ceramic