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July 27, 2021•
Budweiser Clydesdale Retro Wall Sign
The objective was to develop and create an iconic memorable slimline wall sign to mimic the vintage Budweiser look for on-premises items with updated branding. The strategic thinking was to incorporate and replicate the world-famous Clydesdales and their wagon while still promoting the traditional Budweiser Bowtie. We needed to create the visual imagery of an entire hitch of Clydesdales in a fully executed wagon. This was done in half for the second image of the hitch, wagon and the Clydesdale’s is all done via mirror reflection. Authentic aged wood was used for the base material, as it fit well with the vintage look. The wagon was crafted of laser cut acrylic and a custom mirror all mounted on a fabricated wood frame with LED lights to accentuate the design.
As Budweiser’s iconic signage has always been desirable, this piece was met with great enthusiasm in many establishments throughout the US. The ability to mount this piece to the wall or place it on a shelf makes this a collector’s item for years to come. This sign was easily recognizable throughout all establishments and immediately let the consumer know that Budweiser was being served at the establishment.
Client: Budweiser
Brand: ABinBev
Main Channel: Wall Signage
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Permanent
Main Materials: Metal, wood, mirrored acrylic, plastic and ceramic
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree