The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment. The objective was to capture impulse buys with creative merchandising, the display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece, it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.
These displays were strategically placed around retail and convenience stores allowing retailers and business owners the opportunity to place them prominently throughout the store.
Opportunity Create a device to capture incremental sales at other touchpoints of the retail store.
What We Did Engineering was the key the success of this piece for it safely and securely holds a can of pringles in place while offering many options for attachment, such as magnets, hocks, brackets, etc. This allows the sales team to gain placement in over 10,000 different locations throughout numerous retailers across the country.
Achievements Immediate success was achieved for the dwell time of today’s shopper is down over 50%. The shopping experience is happening in an exposition manner gaining additional placement in key areas of the store led to increase in sales of over 100% at many retailers. Similar devices like this are being created for Rice Krispy Treats, Carr’s Crackers, and Bear Naked Granola.
Client: Kellogg’s Brand: Pringles Main Channel: Snack Awards/Recognition: 2021 Silver OMA Award Year: 2020 Type: Semi-Permanent Main Materials: Injection molded red HIPS (High-impact polystyrene), header decal