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August 2, 2021•
Pringles Grab and Go Snack Strip
The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment. The objective was to capture impulse buys with creative merchandising, the display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece, it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.
These displays were strategically placed around retail and convenience stores allowing retailers and business owners the opportunity to place them prominently throughout the store.
Opportunity
Create a device to capture incremental sales at other touchpoints of the retail store.
What We Did
Engineering was the key the success of this piece for it safely and securely holds a can of pringles in place while offering many options for attachment, such as magnets, hocks, brackets, etc. This allows the sales team to gain placement in over 10,000 different locations throughout numerous retailers across the country.
Achievements
Immediate success was achieved for the dwell time of today’s shopper is down over 50%. The shopping experience is happening in an exposition manner gaining additional placement in key areas of the store led to increase in sales of over 100% at many retailers. Similar devices like this are being created for Rice Krispy Treats, Carr’s Crackers, and Bear Naked Granola.
Client: Kellogg’s
Brand: Pringles
Main Channel: Snack
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Injection molded red HIPS (High-impact polystyrene), header decal
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.