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August 2, 2021•
Pringles Grab and Go Snack Strip
The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment. The objective was to capture impulse buys with creative merchandising, the display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece, it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.
These displays were strategically placed around retail and convenience stores allowing retailers and business owners the opportunity to place them prominently throughout the store.
Opportunity
Create a device to capture incremental sales at other touchpoints of the retail store.
What We Did
Engineering was the key the success of this piece for it safely and securely holds a can of pringles in place while offering many options for attachment, such as magnets, hocks, brackets, etc. This allows the sales team to gain placement in over 10,000 different locations throughout numerous retailers across the country.
Achievements
Immediate success was achieved for the dwell time of today’s shopper is down over 50%. The shopping experience is happening in an exposition manner gaining additional placement in key areas of the store led to increase in sales of over 100% at many retailers. Similar devices like this are being created for Rice Krispy Treats, Carr’s Crackers, and Bear Naked Granola.
Client: Kellogg’s
Brand: Pringles
Main Channel: Snack
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Injection molded red HIPS (High-impact polystyrene), header decal
Last modified: June 24, 2022
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Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree