As the luxury spirit category continues to grow, certain product categories such as cognac offer a high-ticket sale price for both retailer and the distributor, so it is important to merchandise this brand in a proper fashion. To gain floor space in luxury spirit retail, it was necessary to create an eye catching, secure and unique design showcase to introduce D’USSE, one of the oldest cognac’s brands in the world. The objective was to develop a vehicle that occupied minimal floor space with maximum visual impact in an environment that showcased the bottle and allowed the consumers to see the product with the assistance of store personnel.
The engineering was quite impressive, as the entire base is made of metal to create the smooth, sleek curve which proved to be quite the challenge from a manufacturing and engineering perspective. Additionally, because of the high value associated with D’USSE, a seamless manufacturing process was desired, leaving no room for error. The curved acrylic lockbox had to marry up with the metal components in a secure fashion while still allowing easy accessibility to the consumer. This was manufactured in 2 pieces and arrived in store in perfect condition. The clean white appearance and soft elegant curves made this the most successful merchandising display in D’USSE’s history.
Client: Bacardi Brand: D’Usse Main Channel: Wine & Liquor Awards/Recognition: 2021 Gold OMA Award Year: 2020 Type: Permanent Main Materials: Metal base with an acrylic top