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June 21, 2022•
Treasury Wine Estates (TWE) is the leading producer of high-end premium portfolio wines as well as premium priced value wines. Premium portfolio wines are the most difficult to merchandise for this consumer shops by varietal brand name and vineyard. With 100s of brands and vineyards to choose from standing out amongst that crowd is extremely difficult as TWE is large producer of all wines they are in a unique position to create a merchandising tool for their portfolio wines. However, all portfolio wines are not top sellers in every market a merchandising platform had to be developed to work with all brands in all markets. The distributor / retailer had the choice of 3 unique designs that are furniture grade aesthetically pleasing and versatile to all brands and varietals. This curved display, cubed display and wedge display were a bold, unique approach to owning incremental sales at retail. The portfolio collection is targeted to a middle-upperclass consumer and the average bottle cost is $25+ and all come from a variety of California vineyards or California blends of the highest quality.
Client: Treasury Wine Estates
Brand: Treasury Wine Estates
Main Channel: Liquor & Grocery
Year: 2021
Type: Permanent Display
Main Materials: Curved Wine Rack: Metal and printed styrene / Cube is wood
If you have ever seen the movie Apollo 13 were handed over 20 different bottle shapes, dims, heights, diameter, etc multiple brands and varietals and asked to develop an attractive furniture quality platform that worked with all bottles in a design format that fit all retailers. Similar to a retail stores they come in a variety of shapes and sizes so there was no one single solution that work for all markets. A true architectural / furniture approach was taken to design these elegant pieces to cover Maine to Miami to Washington to Arizona to all points in between.
Interchangeable graphics is very challenging when dealing with premium wines for the quality of the graphic must match the quality of the wine inside. These 3 designs wedge, cube and curve allowed a distinct and unique look with versatility and diversity available to the entire nationwide distribution network. A demand planning portal module was used to collect data from all distributors so that all units could be produced at the same time with the same materials and finishes providing the distributors a cohesive look for all merchandising materials. With the ability to choose one the designs that best fit their customers locations. All pieces were made from a high-end oak wood with a furniture grade finish fully assembled with a custom graphics kit as ordered through the portal delivered to each distributor on time.
During the pandemic, wine consumption increased by 35% getting incremental sales of a powerful portfolio presented off the shelf provided Treasury and the retailer as much as 175%. More importantly these quality display pieces have become an icon of real estate management for incremental wines within the Treasury portfolio. Distributors managed the graphics when products were on display so that it kept a unique footprint where it was placed for 100% placement was achieved.
Last modified: June 29, 2022
Job Title: Marketing Solutions Associate
Job Category: Project Management
Department/Group: Display
Bonus: Annual
Location: Lake Zurich, IL
Travel Required: 5% – 10%
Level/Salary: Range
Position Type: Full Time
Reports To: Director of Account Mgmt
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As a Marketing Solutions Associate, this professional has ownership for all aspects of the production of a project. The Marketing Solutions Associate will be a member of the Vice President of Acct Management’s Staff and will assist various members of the Account Management team. This position is a stepping stone to our Account Manager position.
· The MSA works closely with the Logistics Manager and the warehouse team to coordinate shipping, tracking, and costs of the outgoing freight.
· Once the project has been shipped, the MSA will work with accounting to complete accurate invoicing.
· Complete occasional project estimates under Account Manager’s guidance.
· Complete all other duties as assigned.
· The chosen candidate will office at Bish HQ in Lake Zurich, IL. Frequent face-to-face interaction with the team is key to success. A hybrid model of 3 days in-office and 2 days work-from-home is available after a training period.
· Strong project management and team player skills required along with an ability to manage multiple projects and tasks.
· This individual should be a self-starter, able to work independently with minimal direction.
· Background in displays, printing, creative, or promotional merchandise is preferred but not required.
· The successful candidate must be able to work in a fast-paced environment and be able to switch gears fast whenever required.
· Candidates should have excellent organization and planning skills as well as the ability to manage priorities effectively.
· Netsuite experience is preferred but not required.
· Associate or Bachelor’s degree required
· Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
· Strong written and verbal communication skills are needed
· Technically savvy with Excel, MS Teams, PowerPoint, and Outlook
· Proven ability to build relationships outside, and within, the company
Job Title: Account Manager
Job Category: Account Management
Department/Group: Display
Bonus Based on Personal and Company Performance: 10% target
Location: Hybrid – Office in Lake Zurich, IL / Remote
Travel Required: 10%
Level/Salary Range: Acct Mgr: Based on Past experience
Position Type: Full Time
Reports To: Sr. Director of Account Mgmt
Date Posted: 6/17/24
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As an Account Manager for Display, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 100 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Account Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly
• Accountable for the profitability of the account by delivering outstanding customer service, presenting ideas for growth, securing efficient pricing, and ensuring on time delivery by utilizing experienced project management skills
• Ensure that orders are properly scoped by the customer, including dimensions, budget, artwork, quantities, and other details in order to instruct Bish Design to render the idea
• Work closely with the Bish Design Team, to ensure the project is designed to the client’s expectations, while also staying within budget
• Obtain vendor quotes for individual projects, secure PO from customer, and initiate orders in a timely manner. An important responsibility of this role is to source your own materials for each of your projects
• Drive collaboration across Customer and Bish Resources thru disciplined use of prescribed communication tools
• Update the Bish or Client website with pictures, pricing, specifications, etc, as new items are added. Also perform basic web-related services as required (password resets, credentials, etc)
• Work closely with Logistics to ensure items are priced competitively, and delivered on-time
• Prepare daily/weekly/monthly inventory, sales order, and other reports as needed
• Coordinate semi-annual Customer Business Reviews (CBR’s) with Sales to ensure that joint KPI’s are met, and future strategies outlined
• Exceed annual revenue and margin targets by delivering projects on time and within budget
• Assist with refining the Display process, updating as needed to meet your client’s needs
• Complete projects, and all other duties as assigned
• Based upon customer needs the chosen candidate may office at Bish HQs in Lake Zurich, IL, or remotely near the account’s facilities. Frequent face-to-face interaction with the client is often a key to building a strong and enduring business with them
• Strong project management, cost estimating, sales, and team player skills required
• This individual should be a self-starter, able to work independently with minimal direction
• Background in Promotional Merchandise and CPG experience is preferred
• The successful candidate must be able to work in a fast-paced environment, and thrive on change
• Associate or Bachelor’s degree required
• Experience in Project Management, Account Management and Sales is strongly preferred
• Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
• Strong written and verbal communication skills are needed
• Technically savvy within Excel, Client Websites, NetSuite, MS Teams, Zoom, and Outlook
• Proven ability to build relationships outside, and within, the company
Embark on your journey with us, where we breathe life into your idea. Through collaborative partnerships, we employ avant-garde design tools and CAD expertise to materialize your concepts. Each detail is meticulously refined in our prototyping phase, ensuring that your displays are not only visually captivating but also strategically impactful. Our passion lies in transforming your creative vision into practical and ultra-engaging designs.
At Bish Creative, we’re dedicated to orchestrating your vision into a tangible retail reality, offering and all-encompassing array of services that guide you seamlessly from concept to consumer engagement. From initial creative through the finishing touches, distribution and robust reporting. You can trust Bish Creative to deliver pioneering and inventive solutions that will put the spotlight right where it belongs, on your brand.
Elevate your brand with our unparalleled manufacturing prowess. Our elite team translates the approved designs into tangible realities with utmost precision and expertise. Leveraging state-of-the-art technology and premium materials, we craft displays that epitomize quality and endurance, ensuring your brand’s message resonates vividly. We take pride in our artistry and unwavering commitment to delivering superior manufacturing solutions.
Immerse your customers in a sensory experience with our meticulous packaging and signage solutions. Our design team ensure your products are presented in a manner that embodies your brand’s essence, captivating attention and etching an indelible impression. Packaging transcends mere protection—it’s an art form that enhances your brand’s value. Empower your brand’s visibility with our tech-driven print management and print-on-demand services. Seamlessly adapt to evolving market dynamics while upholding brand consistency and quality. Our dynamic solutions keep your brand at the forefront, ensuring an enduring presence in consumers’ minds.
Navigate the complex retail landscape with ease. Our warehousing and fulfillment solutions optimize inventory management, ensuring efficient storage and prompt delivery. Mitigate excess inventory costs and minimize stockouts with our agile systems, empowering you to meet market demands swiftly and seamlessly.
At Bish Creative, we offer robust reporting capabilities to keep your brand team informed and empowered. Our detailed monthly reports cover every aspect of the fulfillment process, from inventory management to delivery performance. These comprehensive insights enable your brand to make data-driven decisions, optimize operations, and achieve strategic goals with confidence and clarity.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.