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August 24, 2021•
Mountain Dew Hoops Interactive Display
As the carbonated beverage industry becomes a more increasingly competitive category, leaders such as Mountain Dew need to “up their game” for the merchandising of their products. The target was to take a well-recognized game that appeals to all ages and to provide the opportunity for consumers to engage in an interactive display that required little assistance in store.
Traditionally speaking, Mountain Dew, a PepsiCo product, has always had strong affiliations with major strong events. Introduced to stores in early November of 2019, displays were targeted to last throughout the NBA season, with a focus around the NBA All Star Game. Manufactured from a combination of steel, plastics, and wire, and matching Mountain Dew green.
Customized electronics and sensors were designed for the game to be played in a confined manner. Basketball is a world-renowned sport and Mountain Dew’s alignment with basketball will continue for years to come. This type of experiential theatre merchandising will be the footprint for the future of all merchandising tools, but especially high impulse products such as carbonated beverages and snacks. Mountain Dew, a PepsiCo brand is one of the top 5 beverages within the US and needs to consistently promote their message of the fun exciting engaging brand to all consumers. Go ahead, play, and have fun!
Client: Pepsi Co.
Brand: Mountain Dew
Main Channel: Grocery
Awards/Recognition: 2020 Shop! Gold Award & Global Award Winner 2021
Year: 2020
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Last modified: November 14, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.