Ok, you asked for it!
Prepare to be blown away!
Give us some info & we’ll get started!
June 14, 2022•
With the growing popularity of premium priced blended wines, the demand for Layer Cake to create its own unique merchandising piece was inevitable. With the pandemic, wine and spirits grew an astonishing 35% during that time with wine consumption leading the charge. Wine is the most difficult category to separate by brand, for most consumers shop by varietals. Layer Cake is quickly recognized as a premium affordable blended wine priced for everyday consumption. The target consumer is a dual income family where wine consumption is a part of their daily living and a “premium wine is $20-$25/bottle” is the sweet spot for everyday wine consumers, however, Layer Cake projects an image much greater than its price point.
Client: Layer Cake
Brand: Deutsch Family Wine & Spirts
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary
Main Materials: Urethan molded, Sintra plate, metal pole and base
We are fortunate to have a sculptor with 20 years’ experience, with Disney on our team. For the replication of the perfect Layer Cake, had to be duplicated so closely that the consumer thought the cake was real. The name Layer Cake derives from the multiple layers of balanced wines for this aromatic and flavorful red blend. The cake was designed to work as a display piece to get incremental sales of Layer Cake on the floor during a critical time of the year. With the additional bonus of the store owner/operator could continuously display the cake year-round. A Layer Cake for decades has been considered the quintessential dessert, for it has to be homemade, and delicious to the taste. Much like the care and craftmanship that goes into the perfectly blended red wine Layer Cake. This custom decorated resin cake sat atop a metal platform with metal poles making the cake the highlight and the wine displayed beneath it made the perfect pairing.
As mentioned earlier, the wine category to separate brands and create interest. The extreme growth of premium blended wines such as Josh, Apothic, Prisoner, etc makes this category and more importantly the brand identification critical to its success. This display needed a minimum 10 case sell in with a 10-20 case add on to be successful. All displays were executed with 100% placement, with stores ordering a 50 case sell in over time. Most importantly, the quality nature of this temporary display allowed the stores to keep to the display up longer and keep the cake as part of the store décor. This nonthematic eye-catching display has found a home in the Layer Cake merchandising catalog and is being reproduced regularly for nothing describes the brand better than a hand crafted deliciously tasteful Layer Cake.
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.