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June 14, 2022•
With the growing popularity of premium priced blended wines, the demand for Layer Cake to create its own unique merchandising piece was inevitable. With the pandemic, wine and spirits grew an astonishing 35% during that time with wine consumption leading the charge. Wine is the most difficult category to separate by brand, for most consumers shop by varietals. Layer Cake is quickly recognized as a premium affordable blended wine priced for everyday consumption. The target consumer is a dual income family where wine consumption is a part of their daily living and a “premium wine is $20-$25/bottle” is the sweet spot for everyday wine consumers, however, Layer Cake projects an image much greater than its price point.
Client: Layer Cake
Brand: Deutsch Family Wine & Spirts
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary
Main Materials: Urethan molded, Sintra plate, metal pole and base
We are fortunate to have a sculptor with 20 years’ experience, with Disney on our team. For the replication of the perfect Layer Cake, had to be duplicated so closely that the consumer thought the cake was real. The name Layer Cake derives from the multiple layers of balanced wines for this aromatic and flavorful red blend. The cake was designed to work as a display piece to get incremental sales of Layer Cake on the floor during a critical time of the year. With the additional bonus of the store owner/operator could continuously display the cake year-round. A Layer Cake for decades has been considered the quintessential dessert, for it has to be homemade, and delicious to the taste. Much like the care and craftmanship that goes into the perfectly blended red wine Layer Cake. This custom decorated resin cake sat atop a metal platform with metal poles making the cake the highlight and the wine displayed beneath it made the perfect pairing.
As mentioned earlier, the wine category to separate brands and create interest. The extreme growth of premium blended wines such as Josh, Apothic, Prisoner, etc makes this category and more importantly the brand identification critical to its success. This display needed a minimum 10 case sell in with a 10-20 case add on to be successful. All displays were executed with 100% placement, with stores ordering a 50 case sell in over time. Most importantly, the quality nature of this temporary display allowed the stores to keep to the display up longer and keep the cake as part of the store décor. This nonthematic eye-catching display has found a home in the Layer Cake merchandising catalog and is being reproduced regularly for nothing describes the brand better than a hand crafted deliciously tasteful Layer Cake.
Last modified: June 13, 2024
Job Title: Marketing Solutions Associate
Job Category: Project Management
Department/Group: Display
Bonus: Annual
Location: Lake Zurich, IL
Travel Required: 5% – 10%
Level/Salary: Range
Position Type: Full Time
Reports To: Director of Account Mgmt
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As a Marketing Solutions Associate, this professional has ownership for all aspects of the production of a project. The Marketing Solutions Associate will be a member of the Vice President of Acct Management’s Staff and will assist various members of the Account Management team. This position is a stepping stone to our Account Manager position.
· The MSA works closely with the Logistics Manager and the warehouse team to coordinate shipping, tracking, and costs of the outgoing freight.
· Once the project has been shipped, the MSA will work with accounting to complete accurate invoicing.
· Complete occasional project estimates under Account Manager’s guidance.
· Complete all other duties as assigned.
· The chosen candidate will office at Bish HQ in Lake Zurich, IL. Frequent face-to-face interaction with the team is key to success. A hybrid model of 3 days in-office and 2 days work-from-home is available after a training period.
· Strong project management and team player skills required along with an ability to manage multiple projects and tasks.
· This individual should be a self-starter, able to work independently with minimal direction.
· Background in displays, printing, creative, or promotional merchandise is preferred but not required.
· The successful candidate must be able to work in a fast-paced environment and be able to switch gears fast whenever required.
· Candidates should have excellent organization and planning skills as well as the ability to manage priorities effectively.
· Netsuite experience is preferred but not required.
· Associate or Bachelor’s degree required
· Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
· Strong written and verbal communication skills are needed
· Technically savvy with Excel, MS Teams, PowerPoint, and Outlook
· Proven ability to build relationships outside, and within, the company
Job Title: Account Manager
Job Category: Account Management
Department/Group: Display
Bonus Based on Personal and Company Performance: 10% target
Location: Hybrid – Office in Lake Zurich, IL / Remote
Travel Required: 10%
Level/Salary Range: Acct Mgr: Based on Past experience
Position Type: Full Time
Reports To: Sr. Director of Account Mgmt
Date Posted: 6/17/24
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As an Account Manager for Display, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 100 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Account Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly
• Accountable for the profitability of the account by delivering outstanding customer service, presenting ideas for growth, securing efficient pricing, and ensuring on time delivery by utilizing experienced project management skills
• Ensure that orders are properly scoped by the customer, including dimensions, budget, artwork, quantities, and other details in order to instruct Bish Design to render the idea
• Work closely with the Bish Design Team, to ensure the project is designed to the client’s expectations, while also staying within budget
• Obtain vendor quotes for individual projects, secure PO from customer, and initiate orders in a timely manner. An important responsibility of this role is to source your own materials for each of your projects
• Drive collaboration across Customer and Bish Resources thru disciplined use of prescribed communication tools
• Update the Bish or Client website with pictures, pricing, specifications, etc, as new items are added. Also perform basic web-related services as required (password resets, credentials, etc)
• Work closely with Logistics to ensure items are priced competitively, and delivered on-time
• Prepare daily/weekly/monthly inventory, sales order, and other reports as needed
• Coordinate semi-annual Customer Business Reviews (CBR’s) with Sales to ensure that joint KPI’s are met, and future strategies outlined
• Exceed annual revenue and margin targets by delivering projects on time and within budget
• Assist with refining the Display process, updating as needed to meet your client’s needs
• Complete projects, and all other duties as assigned
• Based upon customer needs the chosen candidate may office at Bish HQs in Lake Zurich, IL, or remotely near the account’s facilities. Frequent face-to-face interaction with the client is often a key to building a strong and enduring business with them
• Strong project management, cost estimating, sales, and team player skills required
• This individual should be a self-starter, able to work independently with minimal direction
• Background in Promotional Merchandise and CPG experience is preferred
• The successful candidate must be able to work in a fast-paced environment, and thrive on change
• Associate or Bachelor’s degree required
• Experience in Project Management, Account Management and Sales is strongly preferred
• Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
• Strong written and verbal communication skills are needed
• Technically savvy within Excel, Client Websites, NetSuite, MS Teams, Zoom, and Outlook
• Proven ability to build relationships outside, and within, the company
Embark on your journey with us, where we breathe life into your idea. Through collaborative partnerships, we employ avant-garde design tools and CAD expertise to materialize your concepts. Each detail is meticulously refined in our prototyping phase, ensuring that your displays are not only visually captivating but also strategically impactful. Our passion lies in transforming your creative vision into practical and ultra-engaging designs.
At Bish Creative, we’re dedicated to orchestrating your vision into a tangible retail reality, offering and all-encompassing array of services that guide you seamlessly from concept to consumer engagement. From initial creative through the finishing touches, distribution and robust reporting. You can trust Bish Creative to deliver pioneering and inventive solutions that will put the spotlight right where it belongs, on your brand.
Elevate your brand with our unparalleled manufacturing prowess. Our elite team translates the approved designs into tangible realities with utmost precision and expertise. Leveraging state-of-the-art technology and premium materials, we craft displays that epitomize quality and endurance, ensuring your brand’s message resonates vividly. We take pride in our artistry and unwavering commitment to delivering superior manufacturing solutions.
Immerse your customers in a sensory experience with our meticulous packaging and signage solutions. Our design team ensure your products are presented in a manner that embodies your brand’s essence, captivating attention and etching an indelible impression. Packaging transcends mere protection—it’s an art form that enhances your brand’s value. Empower your brand’s visibility with our tech-driven print management and print-on-demand services. Seamlessly adapt to evolving market dynamics while upholding brand consistency and quality. Our dynamic solutions keep your brand at the forefront, ensuring an enduring presence in consumers’ minds.
Navigate the complex retail landscape with ease. Our warehousing and fulfillment solutions optimize inventory management, ensuring efficient storage and prompt delivery. Mitigate excess inventory costs and minimize stockouts with our agile systems, empowering you to meet market demands swiftly and seamlessly.
At Bish Creative, we offer robust reporting capabilities to keep your brand team informed and empowered. Our detailed monthly reports cover every aspect of the fulfillment process, from inventory management to delivery performance. These comprehensive insights enable your brand to make data-driven decisions, optimize operations, and achieve strategic goals with confidence and clarity.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.