The ready to drink (RTD) cocktail category has exploded over the past few years. Cutwater Spirits was the first and leading producer of ready to drink cocktails in a can. Everything from margaritas, bloody mary’s, whiskey sours, are a part of their portfolio and were the first to make these cocktails in a can from real spirits for most are made from malt beverage alternatives.
As the leader in this category, Cutwater needed a display that needed signicant holding power, the ability to change graphics, and exemplify a premium image for spirit based RTDs command a higher price point. This product is targeted to the consumer on the go, these are perfect for outdoor concerts, tailgating, glamping, impromptu get togethers, for they have the largest selection of RTD cocktails in the category. Purchased by ABInbev in 2019 Cutwater has excelled to the top thanks to the distribution power of one of the world’s largest beverage companies.
Client: Cutwater Brand: AB & Cutwater Main Channel: Liquor & Grocery Year: 2021 Type: Permanent Display Main Materials: Wood and Metal
A premium brand needed a premium look, additionally as this product grows across the US. The display needed to exemplify real estate management by providing the largest footprint available without sacrificing product facings. This unique display captures the essence of these 4 packs and allows the retailer to merchandise these cube packages in this oversized cube display so all cubes could max out and display close to over 30 4-packs. This furniture style design encompasses fine woods, metals, and interchangeable graphics. This display has become the footprint for the Cutwater brand as this display works well in liquor, grocery, convenience, and mass. The RTD category has seen exceptional growth over the past 2 years with numerous new brands and RTDs for strong existing brands yet through the clutter, Cutwater has remained the leader with remarkable placement in thousands of stores across the country.
This aesthetically pleasing display has been a true winner for the Cutwater over 1000 were produced on the initial run and subsequently several thousand more have been placed throughout the country. This timeless merchandising display allows for complete flexibility in graphic content in a strong ROI based on its footprint and designed to work in any store décor. Sales of Cutwater have averaged a 35% increase every year for the past 4 years, making this brand the clear leader in the RTD category and accounts for over $1 billion in beverage sales for ABinbev. This display arrives at the stores fully assembled and is easy to merchandise in numerous parts of the store where impulse sales of spirit-based cocktails excel. Similar display vehicles for smaller and on-premises accounts will follow this same design acumen of this award-winning Cutwater display.