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June 7, 2022•
The ready to drink (RTD) cocktail category has exploded over the past few years. Cutwater Spirits was the first and leading producer of ready to drink cocktails in a can. Everything from margaritas, bloody mary’s, whiskey sours, are a part of their portfolio and were the first to make these cocktails in a can from real spirits for most are made from malt beverage alternatives.
As the leader in this category, Cutwater needed a display that needed signicant holding power, the ability to change graphics, and exemplify a premium image for spirit based RTDs command a higher price point. This product is targeted to the consumer on the go, these are perfect for outdoor concerts, tailgating, glamping, impromptu get togethers, for they have the largest selection of RTD cocktails in the category. Purchased by ABInbev in 2019 Cutwater has excelled to the top thanks to the distribution power of one of the world’s largest beverage companies.
Client: Cutwater
Brand: AB & Cutwater
Main Channel: Liquor & Grocery
Year: 2021
Type: Permanent Display
Main Materials: Wood and Metal
A premium brand needed a premium look, additionally as this product grows across the US. The display needed to exemplify real estate management by providing the largest footprint available without sacrificing product facings. This unique display captures the essence of these 4 packs and allows the retailer to merchandise these cube packages in this oversized cube display so all cubes could max out and display close to over 30 4-packs. This furniture style design encompasses fine woods, metals, and interchangeable graphics. This display has become the footprint for the Cutwater brand as this display works well in liquor, grocery, convenience, and mass. The RTD category has seen exceptional growth over the past 2 years with numerous new brands and RTDs for strong existing brands yet through the clutter, Cutwater has remained the leader with remarkable placement in thousands of stores across the country.
This aesthetically pleasing display has been a true winner for the Cutwater over 1000 were produced on the initial run and subsequently several thousand more have been placed throughout the country. This timeless merchandising display allows for complete flexibility in graphic content in a strong ROI based on its footprint and designed to work in any store décor. Sales of Cutwater have averaged a 35% increase every year for the past 4 years, making this brand the clear leader in the RTD category and accounts for over $1 billion in beverage sales for ABinbev. This display arrives at the stores fully assembled and is easy to merchandise in numerous parts of the store where impulse sales of spirit-based cocktails excel. Similar display vehicles for smaller and on-premises accounts will follow this same design acumen of this award-winning Cutwater display.
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.