Posts classified under: Displays

The objective was to create a 3-Dimensional display with a very small footprint to be placed on a counter and hold Slim Jim sticks. The display had to have a high level of detail, at a low price point for a potential high-volume production run. In the world of convenience marketing, the old concept of “Stack it high and watch it fly” no longer applies in today’s market, for consumers today want their shopping experience to be engaging.

Very few products are pre-determined to be purchased when entering a convenience store. Meat snacks, salty snacks, candy, beverages etc. are all high impulse purchases. Years ago, Slim Jim aligned themselves with one of the world’s most recognizable wrestling figures Randy Macho Man Savage. The objective was to bring back his likeness and message to “Snap into a Slim Jim” Even though Randy has since been deceased, his iconic “Snap into a Slim Jim” motto still resonates with the consumers.

The target consumer is 18 – 24 years old and is usually a male looking for a quick and fun snack. Slim Jim created and has for many years, lead the meat stick category and Randy’s legacy will forever live on. The Savage family played an integral role in the development of this piece, for any and all likeness of Randy had to be approved by the family. Through precise sculpting and iconic the family approved this as a true likeness of Randy.

As the cannabis industry begins to flourish within the United States, cannabis brands are becoming increasing aware of their image, the placement and how the consumer perceives their brand.
LoudPack was built from the ground up to create, cultivate, package and distribute some of the highest-quality cannabis products. From seed to sale, from farm to feeling good.

LoudPack is a premium brand that speaks to today’s knowledgeable cannabis consumer. They needed to provide an eye catching, easy to shop, attractive way to showcase their “Lift Ticket” line. Each vile contains 4 pre rolls. Each dispensary was required to purchase a certain number of products, so space management was clutch. LoudPak also wanted to take advantage of the recognizable logo and signature drip icon with their clever Lift Ticket branding with this particular packaging.

The target consumer is 25 – 45 years old, an established cannabis user that appreciates the finer things in life. Priced as a high-quality product, sold exclusively through the multiple dispensaries throughout California, the objective was to get as many units placed as possible, as this was a very eye-catching piece for the consumer. As the leading cannabis brand, LoudPack signature brand recognition is an important part of their strategic marketing plan which makes LoudPack and Bish a perfect partnership.

The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.

Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.