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March 6, 2020•
Riondo currently stands as the #3 Prosecco in a category that has 10 major players produced by some of the largest wine makers. Riondo is owned by an Italian family and is one of the few family owned Proseccos in the marketplace.
The objective behind this merchandising program was to create a clever and unique merchandising display that spoke to the Italian Prosecco consumer yet captured the Riondo feel and colors. The battle is won on the retail floor for very few Proseccos can afford to do much marketing other than point of purchase advertising. For Proseccos the unique ability to be identifiable by a marque color is essential. The creative thinking behind this unit was to imagine people whisking through the streets of Italy or perhaps taking in the countryside on their Italian Vespa.
The authenticity of this display is quite striking and very similar to a Vespa. The seats were placed with platforms designed to support cases of product. When filled with product and accompanied by additional cases this Vespa, with its signature olive green label, immediately lets consumers know this is Riondo on display. Based off the true technical specifications of a Vespa, our engineering team was able to encapsulate the exterior shell of a Vespa in an economical way. This attractive Vespa was able to increase sales 40-50% in all retailers due to its authentic look and functional footprint. With over 200 units produced, the compliance rate was at 95% for the Riondo sales team.
Client: Terlato Wines
Brand: Riondo Prosecco
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2020
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display
Last modified: June 24, 2022
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945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree