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March 6, 2020•
Riondo currently stands as the #3 Prosecco in a category that has 10 major players produced by some of the largest wine makers. Riondo is owned by an Italian family and is one of the few family owned Proseccos in the marketplace.
The objective behind this merchandising program was to create a clever and unique merchandising display that spoke to the Italian Prosecco consumer yet captured the Riondo feel and colors. The battle is won on the retail floor for very few Proseccos can afford to do much marketing other than point of purchase advertising. For Proseccos the unique ability to be identifiable by a marque color is essential. The creative thinking behind this unit was to imagine people whisking through the streets of Italy or perhaps taking in the countryside on their Italian Vespa.
The authenticity of this display is quite striking and very similar to a Vespa. The seats were placed with platforms designed to support cases of product. When filled with product and accompanied by additional cases this Vespa, with its signature olive green label, immediately lets consumers know this is Riondo on display. Based off the true technical specifications of a Vespa, our engineering team was able to encapsulate the exterior shell of a Vespa in an economical way. This attractive Vespa was able to increase sales 40-50% in all retailers due to its authentic look and functional footprint. With over 200 units produced, the compliance rate was at 95% for the Riondo sales team.
Client: Terlato Wines
Brand: Riondo Prosecco
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2020
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.