Riondo currently stands as the #3 Prosecco in a category that has 10 major players produced by some of the largest wine makers. Riondo is owned by an Italian family and is one of the few family owned Proseccos in the marketplace.
The objective behind this merchandising program was to create a clever and unique merchandising display that spoke to the Italian Prosecco consumer yet captured the Riondo feel and colors. The battle is won on the retail floor for very few Proseccos can afford to do much marketing other than point of purchase advertising. For Proseccos the unique ability to be identifiable by a marque color is essential. The creative thinking behind this unit was to imagine people whisking through the streets of Italy or perhaps taking in the countryside on their Italian Vespa.
The authenticity of this display is quite striking and very similar to a Vespa. The seats were placed with platforms designed to support cases of product. When filled with product and accompanied by additional cases this Vespa, with its signature olive green label, immediately lets consumers know this is Riondo on display. Based off the true technical specifications of a Vespa, our engineering team was able to encapsulate the exterior shell of a Vespa in an economical way. This attractive Vespa was able to increase sales 40-50% in all retailers due to its authentic look and functional footprint. With over 200 units produced, the compliance rate was at 95% for the Riondo sales team.
Client: Terlato Wines Brand: Riondo Prosecco Main Channel: Beer, Wine and Spirits Beverage Retail Year: 2020 Type: Semi-Permanent Display Main Materials: Wood, Metal & Plastic Merchandising Type: Semi-Permanent Display