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April 5, 2020•
With the growing popularity of champagne, consumers today are clearly understanding the difference between sparkling wine and champagne. Moet Chandon, one of the oldest champagnes in the world, wanted to create a more fun and engaging merchandising tool to support increased case sales during the summer months.
Additionally, they wanted the concept of serving it over ice, which is a new path to create additional incremental sales for champagne. Moet Chandon is a super-premium champagne, therefore the merchandising accruements needed to emphasize the brands super premium nature while speaking to an established clientele as well as introducing the clientele to the concept of enjoying champagne in a non- celebratory format.
The target consumer is 25 – 45 years old, mostly female, but can attract males as well with a concept of surfing is easy and identifiable with resort style living, vacationing and a relaxed environment, making champagne a potential beverage of choice during that time of their lives. There are multiple varietals of Moet Chandon, therefor they needed to develop a piece that was family oriented, look good with as little as 3 – 4 cases to as many 6 – 8 cases, while maintaining the brands superior premium imagery.
Client: Moët Hennessy
Brand: Moet Chandon Ice Imperial
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree