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The objective was to capitalize on the high-volume summer months by providing tools that work in both off premise liquor stores, grocery, luxury liquor stores as well as on premise bars, lounges resorts etc.
These pieces needed to be congruent and share the same message of perfection by Patron. As everyone today lives in a mobile society, Patron wanted to supply tools that were fun, different and unique to the retail establishment.
The target consumer for Patron is 25 – 45 years old, one who is always ready, willing and able to take on the Patron experience. As the tequila category continues to grow in size and competition, Patron has remained in the lead position for many years with the objective of always being different, unique and creative.
Mobile merchandising within a retail establishment has actually never been done before, so these tools were to create immediate selling opportunities for retailers at various spots within their establishment. These pieces needed to be fun, but most importantly focused solely around the brand enhancement of Patron. Working with all sizes of bottles and gift boxes, retailers were given the opportunity to cross merchandise with other merchandising product themes, as well as when the promotion was complete, the retailer was able to keep these custom merchandising tools.
Client: Bacardi Limited
Brand: Patron Tequila
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047