Ok, you asked for it!
Prepare to be blown away!
Give us some info & we’ll get started!
April 3, 2020•
The objective was to capitalize on the high-volume summer months by providing tools that work in both off premise liquor stores, grocery, luxury liquor stores as well as on premise bars, lounges resorts etc.
These pieces needed to be congruent and share the same message of perfection by Patron. As everyone today lives in a mobile society, Patron wanted to supply tools that were fun, different and unique to the retail establishment.
The target consumer for Patron is 25 – 45 years old, one who is always ready, willing and able to take on the Patron experience. As the tequila category continues to grow in size and competition, Patron has remained in the lead position for many years with the objective of always being different, unique and creative.
Mobile merchandising within a retail establishment has actually never been done before, so these tools were to create immediate selling opportunities for retailers at various spots within their establishment. These pieces needed to be fun, but most importantly focused solely around the brand enhancement of Patron. Working with all sizes of bottles and gift boxes, retailers were given the opportunity to cross merchandise with other merchandising product themes, as well as when the promotion was complete, the retailer was able to keep these custom merchandising tools.
Client: Bacardi Limited
Brand: Patron Tequila
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2020
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree