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April 3, 2020•
The objective was to capitalize on the high-volume summer months by providing tools that work in both off premise liquor stores, grocery, luxury liquor stores as well as on premise bars, lounges resorts etc.
These pieces needed to be congruent and share the same message of perfection by Patron. As everyone today lives in a mobile society, Patron wanted to supply tools that were fun, different and unique to the retail establishment.
The target consumer for Patron is 25 – 45 years old, one who is always ready, willing and able to take on the Patron experience. As the tequila category continues to grow in size and competition, Patron has remained in the lead position for many years with the objective of always being different, unique and creative.
Mobile merchandising within a retail establishment has actually never been done before, so these tools were to create immediate selling opportunities for retailers at various spots within their establishment. These pieces needed to be fun, but most importantly focused solely around the brand enhancement of Patron. Working with all sizes of bottles and gift boxes, retailers were given the opportunity to cross merchandise with other merchandising product themes, as well as when the promotion was complete, the retailer was able to keep these custom merchandising tools.
Client: Bacardi Limited
Brand: Patron Tequila
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2020
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.