March 4, 2020

The objective for this Jose Cuervo Summer Bug Display was to develop an engaging iconic eye-catching display to attract consumers upon immediately entering the store. Summer is considered the relaxing and most enjoyable time of the year, inspiring consumers to relax and enjoy life’s biggest pleasures.

Cinco de Mayo is the unofficial start to Summer and the first real opportunity in the year for consumers to get out there and celebrate the start of the warm weather and all the fun that comes with it.  This display is intended to remind them of that fun and to enjoy it with Jose Cuervo. With the growing popularity of tequila, Jose Cuervo must lead the charge on creative and effective merchandising for large case stackings, along with complimentary products that create a retail theater stage for the summertime.

The target consumer for Jose Cuervo is 25 – 45 years old and has consistently led as the most mixable tequila in the marketplace, as everyone has an enjoyable time with family and friends during the summertime. This display inspires the consumer to sit back, enjoy the summer skies and fun with a tagline SUMMER LIKE YOU MEAN IT WITH JOSE CUERVO.

Client: Proximo Spirits
Brand: Jose Cuervo
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognitions: 2020 Shop! 
Year: 2020
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display

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