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March 4, 2020•
The objective for this Jose Cuervo Summer Bug Display was to develop an engaging iconic eye-catching display to attract consumers upon immediately entering the store. Summer is considered the relaxing and most enjoyable time of the year, inspiring consumers to relax and enjoy life’s biggest pleasures.
Cinco de Mayo is the unofficial start to Summer and the first real opportunity in the year for consumers to get out there and celebrate the start of the warm weather and all the fun that comes with it. This display is intended to remind them of that fun and to enjoy it with Jose Cuervo. With the growing popularity of tequila, Jose Cuervo must lead the charge on creative and effective merchandising for large case stackings, along with complimentary products that create a retail theater stage for the summertime.
The target consumer for Jose Cuervo is 25 – 45 years old and has consistently led as the most mixable tequila in the marketplace, as everyone has an enjoyable time with family and friends during the summertime. This display inspires the consumer to sit back, enjoy the summer skies and fun with a tagline SUMMER LIKE YOU MEAN IT WITH JOSE CUERVO.
Client: Proximo Spirits
Brand: Jose Cuervo
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognitions: 2020 Shop!
Year: 2020
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.