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March 6, 2020•
The objective was to create a 3-Dimensional display with a very small footprint to be placed on a counter and hold Slim Jim sticks. The display had to have a high level of detail, at a low price point for a potential high-volume production run. In the world of convenience marketing, the old concept of “Stack it high and watch it fly” no longer applies in today’s market, for consumers today want their shopping experience to be engaging.
Very few products are pre-determined to be purchased when entering a convenience store. Meat snacks, salty snacks, candy, beverages etc. are all high impulse purchases. Years ago, Slim Jim aligned themselves with one of the world’s most recognizable wrestling figures Randy Macho Man Savage. The objective was to bring back his likeness and message to “Snap into a Slim Jim” Even though Randy has since been deceased, his iconic “Snap into a Slim Jim” motto still resonates with the consumers.
The target consumer is 18 – 24 years old and is usually a male looking for a quick and fun snack. Slim Jim created and has for many years, lead the meat stick category and Randy’s legacy will forever live on. The Savage family played an integral role in the development of this piece, for any and all likeness of Randy had to be approved by the family. Through precise sculpting and iconic the family approved this as a true likeness of Randy.
Client: ConAgra Brands
Brand: Slim Jim
Main Channel: Convenience
Year: 2020
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.