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March 8, 2020•
As retail theater becomes more and more the “Rule of thumb” when it comes to trendy merchandising, spirits marketing has led the charge in this category. Woodford Reserve wanted to encapsulate on the iconic Mint Julep cocktail that is synonymous with the Kentucky Derby.
This piece needed to create a theatrical environment that spoke to consumers all over the country, but particularly to the Midwest and Kentucky region for those who purchase Woodford Reserve as their bourbon of choice for their Kentucky Derby festivities. Much like decorative windows or a theater stage, numerous props were chosen so that retailers could build their own environment that was best suitable for their store, their consumers and their promotions.
As the popularity of Derby Day has increasingly grown, consumers throughout the country dress up and invite friends over and prepare Mint Juleps for what has been dubbed as “The most exciting two minutes in sports.” Woodford Reserve is considered one of the super-premium bourbons in the marketplace and has a well-established customer base. It is often considered by new bourbon drinkers entering the category, but most importantly they wanted to create a fun environment so that they would consider Derby Day festivities surrounded by Woodford Reserve and the Mint Julep.
Client: Brown-Forman Corporation
Brand: Woodford Reserve
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2020
Type: Temporary Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Temporary Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.