Retail Trends


Retail Trends: Product Categories that can Benefit from Brick-and-Mortar Placement

In an age dominated by online shopping, the value of a physical retail presence might seem diminished. However, the reality is quite the opposite. The hybrid or omni-channel shopping model, which relies on a successful brick-and-mortar component, is proving to be critical, especially in certain product categories.

The Importance of Retail Displays

Retail displays are more than just eye-catching arrangements of products; they are powerful tools that can significantly impact consumer choices. Here’s why having displays showcased in brick-and-mortar stores is beneficial for consumer brands:

  • Offers tactile experiences
  • Personalized support
  • Efficient checkout
  • Instant gratification
  • Lower shipping costs
  • Integration of the physical and digital world

Now that we understand the significance of brick-and-mortar retail, let’s dive into some of the product categories that are thriving in this hybrid shopping landscape.

Product Categories Benefiting from Brick-and-Mortar Presence

Food & Beverage

Foods, snacks and beverages can often be an impulse item where a retail display can help initiate a purchase.

Cosmetics and Fragrances

Sampling and testing makeup and perfumes are essential to making informed choices.

Health Care

Customers rely on expert advice and immediate access to over-the-counter medications and health products.

Hair Care and Skin Care

In-store experiences offer a sensory advantage that online shopping can’t replicate.


Hardware stores offer a hands-on experience for customers to assess the quality and functionality of tools and equipment.


Customers prefer to see kitchen appliances, furniture, and home decor items in-store before committing to a purchase.

Pet Supplies

Pet owners can evaluate and ensure the quality and suitability of products like pet food, toys, and accessories, promoting informed purchases for their furry friends.

Home and Garden

Physical stores allow homeowners to inspect plants, gardening tools, and outdoor furniture firsthand, fostering a deeper connection to the products and enriching the home and garden shopping experience.

Adult Beverages (Wine, Liquor, and Beer)

The tasting and browsing experience allows customers to explore a variety of beverages, strengthening their connection with the brand’s identity and fostering loyalty.

While online retail has its advantages, the hybrid or omni-channel model, with a thriving brick-and-mortar component, remains essential for specific product categories. As consumers continue to seek tactile experiences, personalized support, and unique in-store interactions, brands that invest in their physical presence are poised for success in the evolving retail landscape. So, whether you’re exploring cosmetics or shopping for home and garden essentials, remember that the brick-and-mortar store is more than just a showroom; it’s an integral part of the modern shopping experience.

Let us be your partner in crafting the future of retail. Contact Us

Read More →

The Rise of Hybrid Shopping


The Rise of Hybrid Shopping: Bridging the Gap Between Online and In-Store Retail

In recent years, a new trend has emerged in the retail landscape, reshaping the way consumers shop and prompting major brands to reconsider their strategies. Hybrid shopping, a blend of online and in-store experiences, has gained significant popularity among consumers seeking convenience, personalization, and a seamless shopping journey. This evolving trend has brought forth a range of opportunities and challenges that brands must navigate to stay competitive in the ever-changing retail landscape.

The evolution of hybrid shopping can be attributed to several factors. The convenience of online shopping has become deeply ingrained in consumers’ lives, allowing them to browse and purchase products from the comfort of their homes. However, some aspects of the traditional brick-and-mortar experience, such as the ability to see, touch, and try products before making a purchase, have remained highly valued. Recognizing this, consumers now seek a harmonious integration of both worlds, combining the convenience of online shopping with the tactile and immersive experiences offered by physical stores.

This trend has significant implications for major brands, requiring them to adapt their strategies to meet evolving consumer expectations. To succeed in the hybrid shopping era, brands must build seamless omnichannel experiences that offer consistency across online and offline touchpoints. This includes integrating digital components such as intuitive websites, mobile apps, and personalized recommendations to enhance the online shopping experience. Meanwhile, in-store brick-and-mortar displays should embrace interactivity and personalization, enticing customers with immersive experiences that drive engagement and create memorable moments.

At Bish Creative, we understand the transformative power of hybrid shopping and the importance of crafting exceptional retail experiences. Our team of experts partner with CPG brands to develop innovative strategies that bridge the gap between online and in-store shopping.

We specialize in leveraging the brand’s story and elevating the shopping experience by creating captivating in-store displays that not only draw the attention of shoppers, but are able to engage with them. By focusing on interactivity and personalization, our solutions ensure that every customer interaction leaves a lasting impression, driving both sales and brand loyalty.

In this era of hybrid shopping, the retail landscape is evolving rapidly. Major brands must adapt their strategies to provide seamless experiences that meet the desires of modern consumers. At Bish Creative, we are dedicated to helping CPG brands navigate this new retail reality by helping to create immersive and personalized shopping experiences and displays that capture the hearts and minds of consumers.

Let us be your partner in crafting the future of retail.   Contact Us

Read More →

At the RICE Expo, Bish Creative will unveil…


Bish Creative to exhibit at the Retail Innovation Conference &  Expo,
McCormick Place, June 13-15, Booth #1017!

We are thrilled to announce that Bish Creative, the industry leader in retail innovation, will be attending the renowned RICE Expo at McCormick Place from June 13-15. Bish Creative’s participation at this expo promises to bring cutting-edge retail solutions and unparalleled creativity to the forefront of the industry.

With a reputation for revolutionizing the retail landscape, Bish Creative stands out as a beacon of innovation. Our team of experts possess an exceptional ability to identify emerging trends and transform them into dynamic retail experiences. By blending artistry, technology, and strategic thinking, Bish Creative consistently exceeds client expectations and sets new benchmarks for success.

At the RICE Expo, Bish Creative will unveil their latest groundbreaking projects, showcasing their unique approach to retail innovation. From state-of-the-art interactive displays and immersive in-store experiences to seamless omni-channel integration and personalized customer journeys, Bish Creative is redefining the way retailers engage with their audiences.

Bish Creative empowers retailers to create unforgettable moments that captivate consumers and drive business growth. Their focus on creating emotional connections and fostering brand loyalty is unmatched in the industry, making them a formidable force in retail innovation.

Visit the Bish Creative booth, number 1017, at the RICE Expo to witness the future of retail firsthand. Engage with their visionary team, explore their portfolio of groundbreaking projects, and discover how Bish Creative can elevate your retail business to new heights. Don’t miss this opportunity to experience the future of retail innovation!

Register here

Read More →

The Art of Design is in the Details


The Art of Design is in the Details

Hello again, this is Jerry Fox, president and CEO of Bish Creative. Today, I want to talk to you about our expertise in design and the incredible team that makes it all possible.

Our team is made up of some of the most talented designers in the industry. They are dedicated to bringing creativity and innovation to everything we do. Whether it’s creating an engaging retail display, designing a merchandising solution or designing a retail environment that stands out from the crowd, our team always rises to the challenge.

Our commitment to excellence has earned us numerous accolades over the years. In fact, I am proud to say that Bish Creative Display has won 17 OMA awards for outstanding design this year. These awards recognize the best in the industry and we are honored to have been recognized so many times.

The art of design is in the details, and in those details, awards are won!

These awards represent our dedication to creating designs that are not only visually stunning but also effective in achieving our clients’ goals. We understand that design is not just about making things look pretty, it’s about solving problems, meeting objectives and providing return on investment.

Whether we’re working on a project for a Fortune 500 company, our approach is always the same. We listen to our clients, we understand their needs and goals, and we work tirelessly to create a design that exceeds their expectations.

Our team is always pushing the boundaries of what’s possible, exploring new ideas and technologies to bring our clients’ visions to life.

So, if you’re looking for a design partner that can help you stand out in a crowded market, look no further than Bish Creative. Our award-winning designs and talented team are here to bring your vision to life.

‘Til next time!

Read More →

Bish Creative WINS At OMA Awards


Bish Creative Celebrates Winning Multiple OMA Awards

Bish Creative, a leading provider of custom retail displays and merchandising solutions, is proud to announce that they have won multiple awards at this year’s Outstanding Merchandising Achievement (OMA) Awards. The company was recognized for their innovative designs and exceptional craftsmanship in creating stunning retail displays that capture the attention of audiences and effectively promote their clients’ brands.

The OMA Awards, which are presented annually by the Shop! Association, recognize excellence in merchandising and retail design in a range of categories including: adult beverage, cosmetics, fragrances, snacks, home & hardware, food and beer. Bish Creative was honored with 2 Creative Display of the Year Awards, 1 Budget Display of the Year Award, 5 Gold OMA Awards, 4 Silver OMA Awards, and 5 Bronze OMA Awards.

“We are thrilled to have won multiple OMA Awards this year,” said Jerry Fox, president and CEO of Bish Creative. “These awards are a testament to the hard work and dedication of our team, who consistently strive to deliver exceptional designs and experiences for our clients. We are proud to be recognized among the best in our industry, and we look forward to continuing to push the boundaries of creativity and innovation in retail display design.”

Creative Display of the Year Award Winners

Proximo Multi-Brand Tequila and Whiskey Holiday Mass Promotion

Viktor & Rolf Flower Bomb Mother’s Day Display


Budget Display of the Year Award Winner

Belvita Convenience Store Coffee Cup

Gold Award Winners

Belvita Convenience Store Coffee Cup

Gray Whale Tail Gin Display

Kraken Canned Cocktail Spectacular

Ralph Lauren Cityscape

Viktor & Rolf Flower Bomb Mother’s Day Display

Silver Award Winners

Chester Cheetah Convenience Store WOW Display

Milwaukee Tool Utility Stapler Display

Pepperidge Farm Expandable Bread Display

Proximo Multi-Brand Tequila and Whiskey Holiday Mass Promotion

Bronze Award Winners

Proximo Cristalino Multi-brand Collection Lockbox

Freixenet New Year’s Eve Celebratory Bathtub

Nicolas Feuillatte “Unleash the Bubbles” Display

Stella Artois Multichannel Chalice Spectacular

Teeling 3 Case Barrel End Display

“Our team is always pushing the envelope in terms of creativity and innovation,” said Fox. “We believe that every retail display should be unique and memorable, and we work closely with our clients to create experiences that truly stand out. Winning multiple OMA Awards this year is a testament to our commitment to excellence, and we are honored to be recognized by our peers in the industry.”

Bish Creative has been trusted to put the spotlight on the most loved, well-known brands for over 65 years, and has worked with a wide range of clients across industries such as wine & spirits, technology, and consumer products. Their team of experienced designers and engineers utilize the latest technology and materials to create visually stunning and functional displays that effectively communicate their clients’ brand messages.

Now let’s talk about your brand and how our approach to creative, engaging retail displays will help build your brand’s visibility!

Read More →

Sustainability, it’s a Passion!


Sustainability, It’s a Passion

Over the past 5 years, we have been making significant improvements regarding sustainability.
Watch Bish’s very own, Elizabeth Dasso, speak on our promise for 2023 and beyond. We’re excited to see what the future holds.

Thanks for watching!

Sustainability, It’s a Passion – transcript

Hi, I am Elizabeth Dasso with Bish Creative. At Bish, we are committed to the selection of raw materials we source throughout our global supply chain and in our offices. We will focus our actions on these sustainability principles: environmental impact, labor and human rights, ethics, and sustainable procurement to protect our planet and the future.

Over the past five years, we’ve started making significant sustainable improvements at our corporate offices in an effort to decrease our carbon footprint. We’ve lowered our energy usage 16% with LED lighting throughout our offices, a more efficient warehouse design, reduced and improved packaging materials, monitored waste, recycling, as well as reuse.

During this time, we’ve also joined EcoVadis, a global supplier of business sustainability rankings, which encompasses 21 sustainability criteria. EcoVadis encompasses over 100,000 companies collaborating on sustainability with a common platform, a universal scorecard, benchmarks, and performance improvement tools. EcoVadis includes over 200 industries and over 150 countries.

Through our environmental, labor and human rights, and ethical benchmarks, we were awarded the bronze EcoVadis medal in 2021 and a silver medal in 2022. Through the Sedex platform, we assess the entire ethical and social performance of our suppliers, from FSC certifications to SCS recycled content certification.

This Earth Day, I’m thrilled to report the improvements we’ve made this past year at our Bish headquarters. This includes an increase of over 400% of eco-friendly packaging purchases, static-free organic starch biodegradable peanuts that decompose in water, leaving no toxic waste. We have eliminated polystyrene packaging peanuts, eco-friendly air pillows which are 100% recyclable, lowered single-use plastic in our shipments by over 80%. We’ve also repurposed and reused wood in our offices and in our displays. We continue to make facility improvements for the health and wellness of our employees by offering new workstations, sit/stand desks, and a repurposed Bish garden.

One of the newer initiatives last year was to increase our charitable donations. What a better way than letting our customers select a charity that’s important to them. At Bish Creative, sustainability is not just a mission, it’s a passion to foster a sustainable future for our customers and our planet.

Read More →

End-to-End Fulfillment Testimonials


Bish End-to-End Fulfillment Testimonials

For all your fulfillment needs, Bish Creative is your one-stop-shop for design, production, packaging, pick and pack, along with warehousing, shipping, and receiving.

Thanks for watching!

Bish End-to-End Fulfillment Testimonials – transcript

When you’re on the hunt for a dependable partner to handle all of your brand’s fulfillment needs, consider Bish Creative. Our team will manage everything from product handling, packaging, pick and pack, along with warehousing, shipping, and receiving. We will provide you with fresh inventory services with speed, accuracy, and attention to detail. And our web-based digital management system will provide you with peace of mind. Trust Bish Creative and our robust fulfillment platform for all your end-to-end needs. Here’s what some of our customers have to say.

Joanne B. – We chose to partner with Bish because of their capabilities. From fabrication to warehousing to helping us manage a rewards program. Bish was there for us. There has never been a project that has been outside of their abilities.

Sasha B. – When we partnered with Bish, in the first year, we were able to save around 17% in our freight and storage costs, and that was partly due to the reporting and the purge that we did in the transition but it was more so because of the visibility on the portal the sales teams were able to really see what we had available and we were able to get that stuff out of the warehouse and into the marketplace.

Lisa K. – I would and have recommended Bish to other companies. If they needed a flexible and knowledgeable creative team, there’s no other place to go to.

Read More →

Where is Bish Creative going in 2023?



February 26th – March 2nd
Dusseldorf, Germany

February 26th – Jerry speaking at 12:30 about Multi Channel Marketing
February 28th – Jerry speaking on Sustainability at Euroshop

Shop! Marketplace

April 25th – April 27th Autin, Texas


RICE (Retail Innovation Conference & Expo)

June 13th – June 15th
McCormick Place
Chicago, Illinois

Path to Purchase Institute LIVE

November 7th – November 8th
St. Louis Missouri

Read More →

3 Reasons Brick & Mortar Stores will Thrive in 2023


3 Reasons Brick & Mortar Stores will thrive in 2023

Despite the pandemic seeming like a major setback for brick & mortar stores, the return to normal hasn’t made in-person shopping obsolete, it’s just changed to better suit the current environment. With 2023 looking to be the first year without pandemic restrictions, let’s see how physical storefronts are adapting to our new environment.

Availability & Convenience

While seeming like the one thing that makes online shopping easier than in-person shopping, there are some major conveniences that give an important advantage to brick & mortar stores over online shopping. Brick & mortar stores have adapted to the new commerce environment by incorporating elements from online retail, forming a new type of strategy called “phygital”.

Phygital is a new marketing strategy that seeks to combine the best parts of digital and physical shopping to enhance the overall experience. A great example of phygital is in-store pickup, where a product is purchased online beforehand and the customer goes to the store themselves to pick it up. This has the advantages of both the ease of purchasing something online and the ability for the customer to receive the product the same day they purchase it. Since the supply chain issues from the pandemic still have yet to be solved, leading to numerous delays and issues with shipping, the ability for customers to reliably know that the product they want is in stock and they can have it today is a huge advantage to physical stores.

Building Store Loyalty

An interesting trend of recent years has been online focused brands opening in-person retail locations. Amazon, for example, has started opening up physical locations such as Amazon 4-Star and Amazon Fresh. The reason for this is that online shopping doesn’t have as strong customer loyalty when compared to brick & mortar. This is for a variety of reasons: the ease of switching to a different online store, the lack of personalization with most online storefronts feeling “samey”, and the lack of customer experience that forms the connections between brands and the consumer. Many online stores have begun to open physical locations to help create brand awareness and loyalty amongst consumers.

The Irreplaceable In-Person Experience

Another reason that in-person shopping will remain is the exclusive benefits provided by shopping in-person. Mainly, the ability to directly feel products and the help provided by in-store employees.

The ability to directly touch products is a major advantage for in-person shopping. According to some studies, consumers are more likely to purchase something if they have the opportunity to hold it themselves. This is especially important for certain products such as clothing, as experiencing the look and feel of an article of clothing allows the consumer to better determine if they like it and are willing to make a purchase.

In addition to that, physical stores have an advantage that is near-impossible to replicate online, the ability to interact with employees to ask questions. While many online stores offer help through text chat, they can be unreliable for a variety of reasons. Sometimes there can be long waits between asking a question and receiving an answer, and sometimes you may not even be talking with a real person, instead conversing with a bot. In-person shopping has none of these downsides, as almost every brick & mortar store will have employees who can answer any questions you might have. Being able to converse with someone face-to-face will not only allow you to easily find the answers to your questions, but will also provide enjoyment to the customer from the connection they form with the salesperson.

In a post pandemic world, despite the popularity of online shopping, consumers are craving physical storefronts more and more. The key difference now is that brick & mortar stores can apply a “phygital” strategy of both incorporating lessons from online stores to enhance the in-person experience as well as providing experiences that are impossible to replicate online. Brick & mortar isn’t going away any time soon, it’s just adapting to our rapidly changing society.

Read More →

Check out these upcoming events!


We are proud to sponsor the 2022 PAVE student design challenge this year! This year’s client is Frito-Lay! Students are to design a local iconic thematic display for select Frito-Lay products. We are excited to see how these creative students perform!

Path 2 Purchase Live is back! Join us October 18th – 20th in Chicago! The PAVE contest winners display will be on display. We’re so excited for this show!!

Read More →

Ok, you asked for it!

Prepare to be blown away!

Give us some info & we’ll get started!


    Get ready to win some awards!

    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!


      Get ready to win some awards!