Retail Innovation Conference & Expo
Retail Insights #26
We can’t stop thinking about how great the Retail Innovation Conference & Expo was! We had such a blast this year showcasing everything we have to offer from interactive to simple table-top displays. Now is the time to take your brand to the next level!
This month’s topic is our recap on the Retail Innovation Conference & Expo.
Thanks for watching!
Retail Innovations Conference & Expo – transcript
Rick Fox: Greetings, My name is Rick Fox, Vice President and Business Development for Bish Creative.
Ray Gottschalk: Hi, I’m Ray Gottschalk, I am Vice President of the west, based in Southern California. I am also the newest member of the Bish team and I was really excited to be able to attend the Retail Innovation Conference and Expo. I have been doing these retail expo’s and conferences for a long time and pre-pandemic in 2018 and 2019, you really started to see attendance dropping not a lot of excitement. So going into this show, I didn’t know what to expect and I was really, really excited to see the crowds come back. You saw a wide range of companies both brands and retailers from all across the United States and everybody that was there was really engaged. It was refreshing to be, you know live again with people. All around a great show.
Rick Fox: Bish is so excited that these in-person events have come back. It was refreshing to be actually meeting people shaking hands, given hugs and getting to know and build relationships. Grow the relationships that we already have and meet some new people to begin building those relationships.
Ray Gottschalk: One of the things that I noticed was that attendees were genuinely excited to see what was going on in the physical retail world and they got a good taste of that in the Bish booth. At the show itself there were a lot of software companies, AI, there were social media amplification companies, a lot of digital stuff going on. So when attendees got to our booth and they were able to see what they could do to create engagement with shoppers in that kind of physically unique retail way, they were really excited to hear more about how Bish could help them engage shoppers and create that immersive experience.
Rick Fox: The genuine excitement that everyone had when they came past our booth, seeing the interactivity, getting engaged with how our team gives you that unique brand identity that every brand deserves, not every brand is the same. So, let our team take your brand and get it noticed out there, get off the shelf, get out there where people are gonna be engaged and wanna purchase that and make that experience for the consumer.
Ray Gottschalk: We had some really fun and exciting displays in our booth. One of the things we wanted to do was give attendees a chance to see how they can engage shoppers in today’s retail environment and we had a wide range of experiences for them to check out.
Rick Fox: The experience that we shared with everybody that attended the Retail Innovation Conference Expo was fun. The retail experience is meant to be fun. At Bish that’s what we create. So we want to be your partner and make that engagement with the consumer to draw them to your brand which has its own unique identity. As brick and mortar continues to open up and will soon thrive, we hope to see you there soon. Thank you.