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In today’s fiercely competitive retail marketplace, top consumer brands are constantly seeking innovative tools and practices to engage consumers and boost sales. Enhancing business-to-consumer (B2C) capabilities is essential in achieving these goals. Below, we explore five strategies that can elevate brands to new heights within their retail merchandising platforms.
Personalized Marketing
The era of generic marketing campaigns is long gone. In today’s market, personalization lies at the heart of retail success. By harnessing the power of data analytics and AI-driven insights, brands can create experiences that deeply resonate with individual consumers. Consider the case of Amazon, whose recommendation engine utilizes past purchase history and browsing behavior to make custom-tailored product suggestions. This approach has led to a substantial increase in sales conversion rates. As reported by McKinsey, Amazon has stated that over 35% of its sales were a direct result of cross-selling via these product suggestions, showing the massive difference personalized marketing can make.
Omnichannel Integration
Seamlessness between online and offline channels is imperative in today’s consumer landscape. According to a study by Harvard Business Review, customers who engage with brands across multiple channels tend to spend more. They found that omnichannel customers spend an average of 4% more in-store and 10% more online compared to single-channel customers. This unified approach allows customers to browse products online, make in-store purchases, and track orders across all channels, improving brand loyalty and satisfaction.
Creative Experience Optimization
Contemporary consumers crave immersive and captivating shopping experiences. Brands can elevate their retail platforms by prioritizing creative experience optimization. This entails leveraging cutting-edge technologies such as augmented reality (AR) and virtual reality (VR) to offer interactive and unforgettable experiences. Take, for instance, furniture retailer IKEA, which provides an AR app enabling customers to visualize furniture pieces in their homes before committing to a purchase, thereby enhancing the overall shopping journey.
E-commerce and Creative Technology
The digital realm evolves rapidly, offering brands boundless opportunities to leverage e-commerce and creative solutions. Investing in technologies like chatbots, AI-driven assistants, and shoppable social media posts can streamline the online shopping journey and drive conversions. For example, cosmetics giant Sephora utilizes AI-powered chatbots to dispense personalized product recommendations and beauty tips, leading to heightened customer engagement and increased sales.
Data Management and Security
With the proliferation of data, robust data management and security practices are imperative for retail brands. Implementing advanced encryption protocols, conducting regular security audits, and adhering to regulations can safeguard customer data and bolster trust. Recent reports from IBM indicate that the average cost of a data breach surged to $4.45 million in 2023, showcasing the escalating financial risks associated with cybersecurity incidents. This highlights the urgent imperative for retail brands to prioritize robust data security measures to mitigate potential losses and protect sensitive customer information.
Leveraging these five strategies can empower brands to excel in the ever-evolving retail landscape. By partnering with Bish Creative, brands can harness our expertise to design and execute personalized retail marketing campaigns, seamlessly integrate omnichannel experiences, optimize creative solutions, leverage e-commerce technologies, and uphold robust data management and security practices. Together, we can elevate your B2C capabilities and drive sustainable growth in this hyper-competitive retail market.
Job Title: Marketing Solutions Associate
Job Category: Project Management
Department/Group: Display
Bonus: Annual
Location: Lake Zurich, IL
Travel Required: 5% – 10%
Level/Salary: Range
Position Type: Full Time
Reports To: Director of Account Mgmt
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As a Marketing Solutions Associate, this professional has ownership for all aspects of the production of a project. The Marketing Solutions Associate will be a member of the Vice President of Acct Management’s Staff and will assist various members of the Account Management team. This position is a stepping stone to our Account Manager position.
· The MSA works closely with the Logistics Manager and the warehouse team to coordinate shipping, tracking, and costs of the outgoing freight.
· Once the project has been shipped, the MSA will work with accounting to complete accurate invoicing.
· Complete occasional project estimates under Account Manager’s guidance.
· Complete all other duties as assigned.
· The chosen candidate will office at Bish HQ in Lake Zurich, IL. Frequent face-to-face interaction with the team is key to success. A hybrid model of 3 days in-office and 2 days work-from-home is available after a training period.
· Strong project management and team player skills required along with an ability to manage multiple projects and tasks.
· This individual should be a self-starter, able to work independently with minimal direction.
· Background in displays, printing, creative, or promotional merchandise is preferred but not required.
· The successful candidate must be able to work in a fast-paced environment and be able to switch gears fast whenever required.
· Candidates should have excellent organization and planning skills as well as the ability to manage priorities effectively.
· Netsuite experience is preferred but not required.
· Associate or Bachelor’s degree required
· Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
· Strong written and verbal communication skills are needed
· Technically savvy with Excel, MS Teams, PowerPoint, and Outlook
· Proven ability to build relationships outside, and within, the company
Job Title: Account Manager
Job Category: Account Management
Department/Group: Display
Bonus Based on Personal and Company Performance: 10% target
Location: Hybrid – Office in Lake Zurich, IL / Remote
Travel Required: 10%
Level/Salary Range: Acct Mgr: Based on Past experience
Position Type: Full Time
Reports To: Sr. Director of Account Mgmt
Date Posted: 6/17/24
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As an Account Manager for Display, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 100 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Account Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly
• Accountable for the profitability of the account by delivering outstanding customer service, presenting ideas for growth, securing efficient pricing, and ensuring on time delivery by utilizing experienced project management skills
• Ensure that orders are properly scoped by the customer, including dimensions, budget, artwork, quantities, and other details in order to instruct Bish Design to render the idea
• Work closely with the Bish Design Team, to ensure the project is designed to the client’s expectations, while also staying within budget
• Obtain vendor quotes for individual projects, secure PO from customer, and initiate orders in a timely manner. An important responsibility of this role is to source your own materials for each of your projects
• Drive collaboration across Customer and Bish Resources thru disciplined use of prescribed communication tools
• Update the Bish or Client website with pictures, pricing, specifications, etc, as new items are added. Also perform basic web-related services as required (password resets, credentials, etc)
• Work closely with Logistics to ensure items are priced competitively, and delivered on-time
• Prepare daily/weekly/monthly inventory, sales order, and other reports as needed
• Coordinate semi-annual Customer Business Reviews (CBR’s) with Sales to ensure that joint KPI’s are met, and future strategies outlined
• Exceed annual revenue and margin targets by delivering projects on time and within budget
• Assist with refining the Display process, updating as needed to meet your client’s needs
• Complete projects, and all other duties as assigned
• Based upon customer needs the chosen candidate may office at Bish HQs in Lake Zurich, IL, or remotely near the account’s facilities. Frequent face-to-face interaction with the client is often a key to building a strong and enduring business with them
• Strong project management, cost estimating, sales, and team player skills required
• This individual should be a self-starter, able to work independently with minimal direction
• Background in Promotional Merchandise and CPG experience is preferred
• The successful candidate must be able to work in a fast-paced environment, and thrive on change
• Associate or Bachelor’s degree required
• Experience in Project Management, Account Management and Sales is strongly preferred
• Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
• Strong written and verbal communication skills are needed
• Technically savvy within Excel, Client Websites, NetSuite, MS Teams, Zoom, and Outlook
• Proven ability to build relationships outside, and within, the company
Embark on your journey with us, where we breathe life into your idea. Through collaborative partnerships, we employ avant-garde design tools and CAD expertise to materialize your concepts. Each detail is meticulously refined in our prototyping phase, ensuring that your displays are not only visually captivating but also strategically impactful. Our passion lies in transforming your creative vision into practical and ultra-engaging designs.
At Bish Creative, we’re dedicated to orchestrating your vision into a tangible retail reality, offering and all-encompassing array of services that guide you seamlessly from concept to consumer engagement. From initial creative through the finishing touches, distribution and robust reporting. You can trust Bish Creative to deliver pioneering and inventive solutions that will put the spotlight right where it belongs, on your brand.
Elevate your brand with our unparalleled manufacturing prowess. Our elite team translates the approved designs into tangible realities with utmost precision and expertise. Leveraging state-of-the-art technology and premium materials, we craft displays that epitomize quality and endurance, ensuring your brand’s message resonates vividly. We take pride in our artistry and unwavering commitment to delivering superior manufacturing solutions.
Immerse your customers in a sensory experience with our meticulous packaging and signage solutions. Our design team ensure your products are presented in a manner that embodies your brand’s essence, captivating attention and etching an indelible impression. Packaging transcends mere protection—it’s an art form that enhances your brand’s value. Empower your brand’s visibility with our tech-driven print management and print-on-demand services. Seamlessly adapt to evolving market dynamics while upholding brand consistency and quality. Our dynamic solutions keep your brand at the forefront, ensuring an enduring presence in consumers’ minds.
Navigate the complex retail landscape with ease. Our warehousing and fulfillment solutions optimize inventory management, ensuring efficient storage and prompt delivery. Mitigate excess inventory costs and minimize stockouts with our agile systems, empowering you to meet market demands swiftly and seamlessly.
At Bish Creative, we offer robust reporting capabilities to keep your brand team informed and empowered. Our detailed monthly reports cover every aspect of the fulfillment process, from inventory management to delivery performance. These comprehensive insights enable your brand to make data-driven decisions, optimize operations, and achieve strategic goals with confidence and clarity.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.