In an age dominated by online shopping, the value of a physical retail presence might seem diminished. However, the reality is quite the opposite. The hybrid or omni-channel shopping model, which relies on a successful brick-and-mortar component, is proving to be critical, especially in certain product categories.

The Importance of Retail Displays

Retail displays are more than just eye-catching arrangements of products; they are powerful tools that can significantly impact consumer choices. Here’s why having displays showcased in brick-and-mortar stores is beneficial for consumer brands:

In recent years, a new trend has emerged in the retail landscape, reshaping the way consumers shop and prompting major brands to reconsider their strategies. Hybrid shopping, a blend of online and in-store experiences, has gained significant popularity among consumers seeking convenience, personalization, and a seamless shopping journey. This evolving trend has brought forth a range of opportunities and challenges that brands must navigate to stay competitive in the ever-changing retail landscape.

The evolution of hybrid shopping can be attributed to several factors. The convenience of online shopping has become deeply ingrained in consumers’ lives, allowing them to browse and purchase products from the comfort of their homes. However, some aspects of the traditional brick-and-mortar experience, such as the ability to see, touch, and try products before making a purchase, have remained highly valued. Recognizing this, consumers now seek a harmonious integration of both worlds, combining the convenience of online shopping with the tactile and immersive experiences offered by physical stores.

This trend has significant implications for major brands, requiring them to adapt their strategies to meet evolving consumer expectations. To succeed in the hybrid shopping era, brands must build seamless omnichannel experiences that offer consistency across online and offline touchpoints. This includes integrating digital components such as intuitive websites, mobile apps, and personalized recommendations to enhance the online shopping experience. Meanwhile, in-store brick-and-mortar displays should embrace interactivity and personalization, enticing customers with immersive experiences that drive engagement and create memorable moments.

At Bish Creative, we understand the transformative power of hybrid shopping and the importance of crafting exceptional retail experiences. Our team of experts partner with CPG brands to develop innovative strategies that bridge the gap between online and in-store shopping.

We specialize in leveraging the brand’s story and elevating the shopping experience by creating captivating in-store displays that not only draw the attention of shoppers, but are able to engage with them. By focusing on interactivity and personalization, our solutions ensure that every customer interaction leaves a lasting impression, driving both sales and brand loyalty.

In this era of hybrid shopping, the retail landscape is evolving rapidly. Major brands must adapt their strategies to provide seamless experiences that meet the desires of modern consumers. At Bish Creative, we are dedicated to helping CPG brands navigate this new retail reality by helping to create immersive and personalized shopping experiences and displays that capture the hearts and minds of consumers.

Let us be your partner in crafting the future of retail.   Contact Us

We are thrilled to announce that Bish Creative, the industry leader in retail innovation, will be attending the renowned RICE Expo at McCormick Place from June 13-15. Bish Creative’s participation at this expo promises to bring cutting-edge retail solutions and unparalleled creativity to the forefront of the industry.

With a reputation for revolutionizing the retail landscape, Bish Creative stands out as a beacon of innovation. Our team of experts possess an exceptional ability to identify emerging trends and transform them into dynamic retail experiences. By blending artistry, technology, and strategic thinking, Bish Creative consistently exceeds client expectations and sets new benchmarks for success.

At the RICE Expo, Bish Creative will unveil their latest groundbreaking projects, showcasing their unique approach to retail innovation. From state-of-the-art interactive displays and immersive in-store experiences to seamless omni-channel integration and personalized customer journeys, Bish Creative is redefining the way retailers engage with their audiences.

Bish Creative empowers retailers to create unforgettable moments that captivate consumers and drive business growth. Their focus on creating emotional connections and fostering brand loyalty is unmatched in the industry, making them a formidable force in retail innovation.

Visit the Bish Creative booth, number 1017, at the RICE Expo to witness the future of retail firsthand. Engage with their visionary team, explore their portfolio of groundbreaking projects, and discover how Bish Creative can elevate your retail business to new heights. Don’t miss this opportunity to experience the future of retail innovation!

Register here

Hello again, this is Jerry Fox, president and CEO of Bish Creative. Today, I want to talk to you about our expertise in design and the incredible team that makes it all possible.

Our team is made up of some of the most talented designers in the industry. They are dedicated to bringing creativity and innovation to everything we do. Whether it’s creating an engaging retail display, designing a merchandising solution or designing a retail environment that stands out from the crowd, our team always rises to the challenge.

Our commitment to excellence has earned us numerous accolades over the years. In fact, I am proud to say that Bish Creative Display has won 17 OMA awards for outstanding design this year. These awards recognize the best in the industry and we are honored to have been recognized so many times.

The art of design is in the details, and in those details, awards are won!

These awards represent our dedication to creating designs that are not only visually stunning but also effective in achieving our clients’ goals. We understand that design is not just about making things look pretty, it’s about solving problems, meeting objectives and providing return on investment.

Whether we’re working on a project for a Fortune 500 company, our approach is always the same. We listen to our clients, we understand their needs and goals, and we work tirelessly to create a design that exceeds their expectations.

Our team is always pushing the boundaries of what’s possible, exploring new ideas and technologies to bring our clients’ visions to life.

So, if you’re looking for a design partner that can help you stand out in a crowded market, look no further than Bish Creative. Our award-winning designs and talented team are here to bring your vision to life.

‘Til next time!

Bish Creative, a leading provider of custom retail displays and merchandising solutions, is proud to announce that they have won multiple awards at this year’s Outstanding Merchandising Achievement (OMA) Awards. The company was recognized for their innovative designs and exceptional craftsmanship in creating stunning retail displays that capture the attention of audiences and effectively promote their clients’ brands.

The OMA Awards, which are presented annually by the Shop! Association, recognize excellence in merchandising and retail design in a range of categories including: adult beverage, cosmetics, fragrances, snacks, home & hardware, food and beer. Bish Creative was honored with 2 Creative Display of the Year Awards, 1 Budget Display of the Year Award, 5 Gold OMA Awards, 4 Silver OMA Awards, and 5 Bronze OMA Awards.

“We are thrilled to have won multiple OMA Awards this year,” said Jerry Fox, president and CEO of Bish Creative. “These awards are a testament to the hard work and dedication of our team, who consistently strive to deliver exceptional designs and experiences for our clients. We are proud to be recognized among the best in our industry, and we look forward to continuing to push the boundaries of creativity and innovation in retail display design.”

Hi, I am Elizabeth Dasso with Bish Creative. At Bish, we are committed to the selection of raw materials we source throughout our global supply chain and in our offices. We will focus our actions on these sustainability principles: environmental impact, labor and human rights, ethics, and sustainable procurement to protect our planet and the future.

Over the past five years, we’ve started making significant sustainable improvements at our corporate offices in an effort to decrease our carbon footprint. We’ve lowered our energy usage 16% with LED lighting throughout our offices, a more efficient warehouse design, reduced and improved packaging materials, monitored waste, recycling, as well as reuse.

During this time, we’ve also joined EcoVadis, a global supplier of business sustainability rankings, which encompasses 21 sustainability criteria. EcoVadis encompasses over 100,000 companies collaborating on sustainability with a common platform, a universal scorecard, benchmarks, and performance improvement tools. EcoVadis includes over 200 industries and over 150 countries.

Through our environmental, labor and human rights, and ethical benchmarks, we were awarded the bronze EcoVadis medal in 2021 and a silver medal in 2022. Through the Sedex platform, we assess the entire ethical and social performance of our suppliers, from FSC certifications to SCS recycled content certification.

This Earth Day, I’m thrilled to report the improvements we’ve made this past year at our Bish headquarters. This includes an increase of over 400% of eco-friendly packaging purchases, static-free organic starch biodegradable peanuts that decompose in water, leaving no toxic waste. We have eliminated polystyrene packaging peanuts, eco-friendly air pillows which are 100% recyclable, lowered single-use plastic in our shipments by over 80%. We’ve also repurposed and reused wood in our offices and in our displays. We continue to make facility improvements for the health and wellness of our employees by offering new workstations, sit/stand desks, and a repurposed Bish garden.

One of the newer initiatives last year was to increase our charitable donations. What a better way than letting our customers select a charity that’s important to them. At Bish Creative, sustainability is not just a mission, it’s a passion to foster a sustainable future for our customers and our planet.

When you’re on the hunt for a dependable partner to handle all of your brand’s fulfillment needs, consider Bish Creative. Our team will manage everything from product handling, packaging, pick and pack, along with warehousing, shipping, and receiving. We will provide you with fresh inventory services with speed, accuracy, and attention to detail. And our web-based digital management system will provide you with peace of mind. Trust Bish Creative and our robust fulfillment platform for all your end-to-end needs. Here’s what some of our customers have to say.

Joanne B. – We chose to partner with Bish because of their capabilities. From fabrication to warehousing to helping us manage a rewards program. Bish was there for us. There has never been a project that has been outside of their abilities.

Sasha B. – When we partnered with Bish, in the first year, we were able to save around 17% in our freight and storage costs, and that was partly due to the reporting and the purge that we did in the transition but it was more so because of the visibility on the portal the sales teams were able to really see what we had available and we were able to get that stuff out of the warehouse and into the marketplace.

Lisa K. – I would and have recommended Bish to other companies. If they needed a flexible and knowledgeable creative team, there’s no other place to go to.