Belvita Cup Floor Stand

Client: Mondelez
Brand: Belvita
Main Channel: Food
Year: 2024
Type: Permanent Display
Award: Gold Award
Client: Mondelez
Brand: Belvita
Main Channel: Food
Year: 2024
Type: Permanent Display
Award: Gold Award
Client: L’Oreal
Brand: Viktor & Rolf
Main Channel: Cosmetics
Year: 2024
Type: Temporary Display
Award: Gold Award
Client: L’Oreal
Brand: Viktor & Rolf
Main Channel: Cosmetics
Year: 2023
Type: Temporary Display
Award: Global Award
Client: Monster
Brand: Monster
Main Channel: Carbonated Drinks
Year: 2024
Type: Temporary Display
Award: Gold Award
Client: Proximo Spirits
Brand: Kraken
Main Channel: Beverage Wine & Liquor
Year: 2023
Type: Temporary Display
Award: Gold Award
Client: Proximo Spirits
Brand: Bushmills, Sexton & Proper 12
Main Channel: Beverage Wine & Liquor
Year: 2024
Type: Permanent Display
Award: Creative Award of the Year & Budget Award & Gold Award
Client: Proximo Spirits
Brand: Kraken
Main Channel: Beverage Wine & Liquor
Year: 2023
Type: Temporary Display
Award: Global Award
Woodbridge is one of the top-selling popular priced bottles and is considered the premium leader in that category against such brands as Yellow Tail, Cavit, Barefoot etc. The holidays are the time of year that the highest consumption rate of wine and popular priced wines such as Woodbridge generate 60% sales during that time. The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in both permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. In the popular price wine category, Woodbridge is considered to be the highest quality.
The biggest challenge was to create free flowing ribbon in the shape of the Woodbridge bottle. Somewhat defying logic and gravity, a temporary version was developed around a clear structure to flow around it symbolizing Woodbridge as the perfect gift and the perfect wine for your holiday celebration. An iconic version was developed around a metal tool that formed a metal ribbon to the shape of the bottle making it look completely see through without any infrastructure the piece turned out nothing short of spectacular for it speaks to all consumers, all holiday celebrations and holiday occasions such as office parties, birthday parties, year-end parties etc.
Winning the battle at retail for wine is always a challenge, winning the battle at the holidays for every adult beverage product focuses on this time of the year. Therefore, any standard display, simply would not work. This beautiful ribbon bottle display hit the mark for Woodbridge and provided the best year-end sales in company history.
Each unit was successfully delivered to distributors fully assembled. The compliance rate was 100% which made for the most successful merchandising campaign for the holidays in Woodbridge history. They achieved a sales lift of 30% with multiple case stackings exceeding previous years allocations and winning the battle as the most popular priced wine in its category. Further establishing Woodbridge as the desired brand for popular priced wines.
The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. The units arrived fully assembled combined with the compliance rate, this was the most successful merchandising campaign for the holidays in Woodbridge history.
Client: Woodbridge
Brand: Woodbridge by Robert Mondavi
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Domestic Plastics (PETG & Styrene).
In the competitive premium vodka space, Svedka has been a leader for years. There is a distinct difference between the premium vodka space, Tito’s, Skyy, Deep Eddy, Smirnoff etc and the ultra-premium vodka category, Grey Goose, Ketel One, Belvedere etc. Surprisingly, the premium category has seen tremendous growth over the last few years mostly driven by the success of Tito’s. Svedka needed to develop an iconic, wow display that allowed key Svedka retailers a vehicle to merchandise their entire Svedka line. As vodka is considered the most mixable spirit, popular with juices, tonics, bloody mary’s, etc. Svedka became the popular choice for their eco-friendly bottle and refreshing flavors lineup. The objective was to create a mass display with interchangeable graphics to promote flavor enhancements, seasonality, and more importantly manage the real estate for an extended period. The target consumer is male and female age 25-45 who want comfort brand experience with an established such as Svedka.
The brand wanted to highlight their iconic deep purple ribbon across the center of their bottle. This mass display cuts off the top-half of their bottle and focuses on their Svedka logo and cap creating a natural umbrella for all of the Svedka core lines and flavor lines. For Svedka, was the originator of flavored vodka. As new flavor sensations such as lime watermelon are introduced the center of the bottle is an interchangeable graphic panel for messaging. This easy to replace graphic allowed for seasonal and local enhancements by the distributors for this display lasted 6-12 months in store. Engineered out of bent vacuum formed plastics and graphics this successful display takes up no floor space other than the product. The visual impact took away no space from the floor allowing multiple case stackings to be achieved.
As the premium vodka category expands true Svedka retailers gravitated to this piece, in many stores this is their top selling brand. Executed in the holiday of 2020 the unit has been reproduced 4 times for the success in the marketplace has grown the product by 35% which is unprecedented in the spirits industry. Consumers during the pandemic gravitated to comfort brands and Svedka is one of the original imported vodkas led the charge by not only addressing their core consumer needs but with new flavor enhancements that invigorate new consumers to try. As mentioned, this display was reproduced 4 times and new ideations of graphics are a part of 2023 planning making this one of the most successful display campaigns in Svedka history.
Client: Svedka Mass
Brand: Svedka
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Domestic Metal, PETG & Styrene
As the snack category continues to grow exponentially as a part of everyday food consumption, a product category has exploded overnight. That category is pork rinds for they are considered a convenient, on-the-go paleo snacking option. Frito Lay has been a leader in new product innovation for the snacking industry and always need exciting, enticing ways to direct consumers to their products without alienating any of their other core products. Baken-ets is a uniquely seasoned flavored snack that not only captures the paleo follower but also the bacon lover which has been on trend for several years now. Baken-ets needed something to stand out amongst the crowd that could immediately be identified to the consumer. This pork rinds center struck the right chord enticing the consumer to try this new snacking sensation.
As the world leading snack company, many of their suppliers ideate around new product launches and merchandising solutions. This clever attention getting outline of the pig immediately sent the message to the consumer that pork rinds should be purchased here. The snack category of any convenient or grocery store is extremely crowded with many snacking options from which to choose. As pork rinds have been accepted as a protein snack on the go, Baken-ets, launched a line of pork rinds, separate from other snack merchandising options. This display served as the one and only vehicle brought to market to merchandise this product for incremental sales. These initial incremental placements and sales were the foundation for this product to achieve permanent status in the ultra-competitive snacking aisle. Fabricated from perforated metal and wire, this silhouetted display with its slim lines and open shelves, made the consumer feel confident in their snacking purchase.
As the only sales vehicle for in-store placement over 600 units were produced in 2020-2021 for the successful launch of Baken-ets. Pork rinds/skins as a category has been around forever, however, mostly regionally produced and consumed with the strong distribution network of Frito Lay and it’s DSD system they were able to distribute throughout the entire country and make an immediate impression in that category. Market research indicated to them the best areas to launch Baken-ets and they achieve a 100% placement and a 200% lift in sales in the category for Frito Lay is the leader in salty snacks and comfort foods. With the 200% lift, Frito Lay will continue to support the existing markets and new markets as they open.
Client: Frito Lay
Brand: Baken-Ets
Main Channel: Grocery & Convenient
Year: 2021
Type: Permanent
Main Materials: Metal rack and wire shelves, printed graphics