Kellogg’s Bag Dump Displays

Kellogg’s Rice Krispie Treats / Cheez-It Lane Blocker

During the pandemic, comfort brands and in-store shopping became fast and hurried. Additionally, stores had to adjust to labor challenges and product offerings. This unique lane blocker was designed pre-pandemic to serve as a vehicle for incremental sales around the check out lanes for major retailers such as Wal-Mart, Target, Kroger, etc. This display was designed to support RKT and Cheez-It snack packs at check-out. Kellogg’s insisted on an authentic replication of an open RKT or an open bag of Cheez-It crackers. For the consumer, needed to know that each product they purchased was a taste tempting treat.

 
 

Masterfully sculpted this authentic unwrapped Rice Krispie Treat and open bag of Cheez-Its were replicated identically to the actual product. High level detail such as the nooks and crannies and the salt crystals on a Cheez-It cracker were carefully reviewed. This entire display is designed around impulse of these two snack items at grocery. These products come in multi, large, and single packs and make for a quick shop and go experience, for today’s fast-paced consumer. It would be very easy in the CPG to just have a picture of the product, but the marketing wanted a durable long-lasting display that would have a measurable impact on today’s consumer. This product category is highly profitable to the retailer. The display was made from steel, wire, casters, and custom decorated RKTs and Cheez-It crackers, making this piece extremely eye-catching to the consumer and easy to merchandise for the retailer, creating a win-win for all. This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out.

Client: Kellogg’s
Brand: Kellogg’s, Rice Krispie & Cheez-It
Main Channel: Grocery & Convenient
Year: 2021
Type: Permanent Display
Main Materials: Metal strucutre, wood base and paltform, plastic fabricated dump bowl, printed decals

 
 

Please understand this was designed pre-pandemic for Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. The pandemic fueled this initiative for consumers were shopping at a rapid pace and were focused on perimeter shopping as their goal. RKTs and Cheez-Its are leaders in their categories and achieved 100% placement and a 150% increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats. Retailers have found a new treasure trove in lane blockers and will continue to offer this space to successful merchandising programs such as this for this display appeals to all store decors and consumers of all ages.

This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out. Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. RKTs and Cheez-Its are leaders in their categories and achieved a significant increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats.

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    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!

       

      Get ready to win some awards!