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During the pandemic, comfort brands and in-store shopping became fast and hurried. Additionally, stores had to adjust to labor challenges and product offerings. This unique lane blocker was designed pre-pandemic to serve as a vehicle for incremental sales around the check out lanes for major retailers such as Wal-Mart, Target, Kroger, etc. This display was designed to support RKT and Cheez-It snack packs at check-out. Kellogg’s insisted on an authentic replication of an open RKT or an open bag of Cheez-It crackers. For the consumer, needed to know that each product they purchased was a taste tempting treat.
Masterfully sculpted this authentic unwrapped Rice Krispie Treat and open bag of Cheez-Its were replicated identically to the actual product. High level detail such as the nooks and crannies and the salt crystals on a Cheez-It cracker were carefully reviewed. This entire display is designed around impulse of these two snack items at grocery. These products come in multi, large, and single packs and make for a quick shop and go experience, for today’s fast-paced consumer. It would be very easy in the CPG to just have a picture of the product, but the marketing wanted a durable long-lasting display that would have a measurable impact on today’s consumer. This product category is highly profitable to the retailer. The display was made from steel, wire, casters, and custom decorated RKTs and Cheez-It crackers, making this piece extremely eye-catching to the consumer and easy to merchandise for the retailer, creating a win-win for all. This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out.
Client: Kellogg’s
Brand: Kellogg’s, Rice Krispie & Cheez-It
Main Channel: Grocery & Convenient
Year: 2021
Type: Permanent Display
Main Materials: Metal strucutre, wood base and paltform, plastic fabricated dump bowl, printed decals
Please understand this was designed pre-pandemic for Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. The pandemic fueled this initiative for consumers were shopping at a rapid pace and were focused on perimeter shopping as their goal. RKTs and Cheez-Its are leaders in their categories and achieved 100% placement and a 150% increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats. Retailers have found a new treasure trove in lane blockers and will continue to offer this space to successful merchandising programs such as this for this display appeals to all store decors and consumers of all ages.
During the pandemic, comfort brands and in-store shopping became fast and hurried. Additionally, stores had to adjust to labor challenges and product offerings. This unique lane blocker was designed pre-pandemic to serve as a vehicle for incremental sales around the checkout lanes for major retailers such as Wal-Mart, Target, Kroger, etc. This display was designed to support RKT and Cheez-It snack packs at check-out. Kellogg’s insisted on an authentic replication of an open RKT or an open bag of Cheez-It crackers. Masterfully sculpted this authentic unwrapped Rice Krispie Treat and open bag of Cheez-Its were replicated identically to the actual product. The marketing team wanted a durable long-lasting display that would have a measurable impact on today’s consumer. This product category is highly profitable to the retailer. The display was made from steel, wire, casters, and custom decorated RKTs and Cheez-It crackers, making this piece extremely eye-catching to the consumer and easy to merchandise for the retailer, creating a win-win for all. This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out. Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. RKTs and Cheez-Its are leaders in their categories and achieved a significant increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.