BarCart BOPUS Display

BarCart BOPUS Display

With the tremendous increase in alcohol sales during the pandemic, an opportunity arose for BarCart to partner with one of the largest spirits companies, Proximo. When you shop the aisles of the liquor store, the variety of product in every category beer, wine and spirits is overwhelming. As the pandemic, drove people to be at home entertaining at home was at an all time high. Today’s sophisticated consumer wanted to buy online but pick up in store (BOPUS). The objective was to create a gathering center in every store for BarCart purchases. Even though BarCart was the portal and Proximo was the sponsor other products were allowed within the BarCart display, however, Proximo struck a deal where all of their products were on the landing page of the website. The BOPUS concept was built around millennials, however, the convenience and accuracy made this concept acceptable to all online shoppers.

In the world of adult-beverage, age and payment verification are critical for the shopping experience must be legal and secure. This beautifully built acrylic highlighted in the BarCart copper color makes for an attractive display in any store. This showcase display because it was BOPUS was front and center making the shopping experience easy for the retailer for verification purposes and for the consumer for they knew their order was protected and ready to go. Built to hold numerous orders, the store personnel could easily open the locked case and verify the contents and purchase so the shopper could be on their merry way. Proximo’s benefit was purely on the front-end of their website, even though there are thousands of products, most consumers statistically go no more than 2-3 pages deep in any search. This strategic placement of product online made for a strategic placement in store, when consumers walked by and saw the orders, they could clearly see an abundance of Proximo products. Statistically speaking 98% of consumers that enter a liquor store walk out with something so whether on display or on display on-line that placement garners the highest activity.

The adult beverage industry is highly regulated with taxations, age restrictions, distributor rules, etc. The ability to merge the online shopping to the instore shopping has been an incredible challenge for the spirits industry this revolutionary concept of showcasing your products on a very popular website made for increased sales in all stores that carried the BarCart merchandiser. It was easily recognizable to consumers and easily merchandised by the retailer. With over 135 single store sales, which participated in this program they achieved 180% growth while also increasing brand recognition for all Proximo products. This revolutionary concept was a win-win for all.

Client: Bar Cart
Brand: Proximo
Main Channel: Liquor & Grocery
Year: 2021
Type: Semi-Permanent
Main Materials: Plated sheet metal, acrylic, MDF

Balcones Barrel Bottle Display with Lighting

Balcones Barrel Bottle Display with Lighting

As a relative newcomer to the craft whiskey industry, Balcones has experienced incredible growth in its home state of Texas and was acquired by Davos Brands to be launched nationwide. The Texas story is best emulated in this open-air barrel where the bottle and light are the heroes. This small and effective display was designed to tell the consumer that this TX whiskey is some of the best in the industry. Targeted towards young millennials, who have a desire to find brands. Balcones was a hit.

The creative team took an extensive tour of the Balcones distillery in Waco, TX. The distillery was built inside a turn of the century (19th) high-end vault warehouse where rare jewels, furs, and collectibles were stored in the early 1900s in climate-controlled rooms. This facility serves as a perfect place for a TX whiskey. The misconception that all bourbons come from KY is simply not true for a bourbon is a bourbon as long as the ingredients include 40% corn. Walking through the facility there are several open-air barrels that serve as furniture and décor with turn of the century Edison style lighting in every vault. This elegant display tells the consumer the story of Balcones just by its appearance. Retailers loved this display for its interactive, motion sensored light, and open and airy feel. This allowed the retailer the opportunity to place the display anywhere throughout the store. The retailer also had flexibility to put any Balcones bottle of their choosing inside the barrel, for there are several varietals from which to choose. Balcones was introduced to the entire nation in 2021 and has been noted as the fast-growing craft whiskey in the category. Manufactured from used barrel staves and Edison lighting, made this piece truly authentic to the Waco, TX story.

This beautiful display achieved 100% placement for the stores that bought Balcones used this as the sole storyteller regarding this brand. Balcones sales in TX grew an astonishing 30% and nationwide have grown 18% since its launch, this has been earmarked as the fastest growing craft whiskeys and has recently been purchased by Diageo, the world’s largest spirits producer. Similar items for on-premise were built around this same look and feel for ice buckets, condiment trays, back bar glorifiers, tip jars etc.

Client: Balcones
Brand: Balcones
Main Channel: Liquor & Grocery
Year: 2021
Type: Semi-Permanent Display
Main Materials: Wood, Metal and PVC Graphics with LED lighting

Patron Interactive Photo Kiosk

Patron Interactive Photo Kiosk

The world of interactive merchandising is ever changing, when a consumer walks into a store and sees a new and exciting way to shop, they gravitate. With this display, the consumer walks up and a motion sensor sends off an immediate light transfer sequence that is colorful, playful, and inviting to consumers. Patron invited consumer to a social and driven experiment that allows consumers via iPad the ability to view electronic recipes, events and most importantly to today’s consumers social platforms. This display allowed a consumer to travel the world with Patron encompassing several interactive experiences for the consumer and for Patron to target the consumer. This high-end, Ipad, piece was used in many liquor and premium grocery stores, for during the pandemic sales of Patron grew substantially. This unique piece established itself in key accounts such as: Total Wine, Bevmo, Kroger, Safeway, and others.

This was a fun piece for consumers to gather a tremendous amount of information such as: how to enjoy Patron tequila properly, food pairings, and a fun, photo library. Consumers interacted while purchasing Patron and purchased additional products while they were in the store. This display allows for several merchandising avenues in 2021, we look forward for what is to come.

Client:  Patron Spirits
Brand: Patron
Main Channel: Digital Interactive
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Coated steel with vinyl graphic wrap. iPad pro with photo app.

Pringles Grab and Go Snack Strip

Pringles Grab and Go Snack Strip

The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment. The objective was to capture impulse buys with creative merchandising, the display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece, it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.

These displays were strategically placed around retail and convenience stores allowing retailers and business owners the opportunity to place them prominently throughout the store.

Opportunity
Create a device to capture incremental sales at other touchpoints of the retail store.

What We Did
Engineering was the key the success of this piece for it safely and securely holds a can of pringles in place while offering many options for attachment, such as magnets, hocks, brackets, etc. This allows the sales team to gain placement in over 10,000 different locations throughout numerous retailers across the country.

Achievements
Immediate success was achieved for the dwell time of today’s shopper is down over 50%. The shopping experience is happening in an exposition manner gaining additional placement in key areas of the store led to increase in sales of over 100% at many retailers. Similar devices like this are being created for Rice Krispy Treats, Carr’s Crackers, and Bear Naked Granola.

Client:  Kellogg’s
Brand: Pringles
Main Channel: Snack
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Injection molded red HIPS (High-impact polystyrene), header decal

Aviation Gin Air Stair Display

Aviation Gin Air Stair Display

The assignment was to develop an impactful merchandising tool supporting the explosive growth of AG which has experienced double digit growth since inception a few years ago. The story needed to relate to today’s consumer yet capture the nostalgia of America’s gin. It was important the display was portable, captured minimal floor space, and held an ample amount of product. This gin was created in partnership with Ryan Reynolds, a globally recognized actor, therefore, it was a priority to tie in his wit and humor into the personality of Aviation Gin. This gin is extremely popular with the millennial and Gen Z group, ages 25-45. The uniquely designed staircase allowed for ease of shopping for consumers and replicated the authenticity of the stairwell commonly used for boarding during the onset of commercial aviation.

Much like the engineering behind a true portable staircase this needed to also have a portability factor for ease of movement and no wider than 2 cases of product for blending in extremely well in many storefronts. This piece was manufactured so the components snapped together and no tools necessary. The display also provided an excellent opportunity for cross merchandising with tonic, olives, and other classic cocktail ingredients. This air stair display was an extreme hit at the national sales meeting and has been the focal point for markets all over the US. A rerun is already in the works and additional elements surrounding retro aviation have been developed to secure the identity and personality of what has now been dubbed Aviation, the American Gin.

Client:  Aviation Gin
Brand: Davos Brands
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Gold OMA Award, Display of the Year!
Year: 2020
Type: Semi-Permanent
Main Materials: Powder coated metal wire and tubing, PVC graphics

Woodbridge MLB Mass Display

Woodbridge MLB Mass Display

Woodbridge took a bold step and partnered with MLB to become the official wine of the league. The assignment was to create an at home experience that was equivalent to and in-stadium experience, as wine consumption during sporting events has grown tremendously in the past few years. This slim mass display was meant to promote large case stackings of Woodbridge wine with the ability to be customized to the areas favorite MLB team.

The creative process was to capture the historic feel of baseball with a wood sign and wooden stadium set, showcased around as many cases as possible of Woodbridge wine. Laser cut wood components for both the sign and the bleachers proved to create the in-stadium experience at retail. Engineered to support multiple cases of product, this mass display engulfed cases of product on both sides to draw the consumers attention. Custom signage per MLB team provided a less than 5 minute set up time in the field. Manufactured in the US, this was an extremely cost competitive display. With the pandemic and lack of attendance in stadiums, it was important to create the “in-game” experience in store. The program’s success proved to be effective during the summer months and helped lift Woodbridge market share in all markets in the US.

Woodbridge MLB Wine Display2
Woodbridge MLB Wine Display

Client:  Woodbridge by Robert Mondavi
Brand: Constellation Brands
Main Channel: Wine & Liquor
Awards/Recognition: 2021 Bronze OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Wood and metal and paper print

Sierra Nevada Ski Lift Display

Sierra Nevada Ski Lift Display

With the global pandemic, and the fact that only activities could be done outside, skiing grew in popularity more than ever. Sierra Nevada is one of the original craft beers and now has nationwide distribution, so this brand is recognizable by all. This cleverly designed ski lift, which was made with the corporate colors, holds an ample amount of product, takes minimal floor space, and highlights beers on special. To be as authentic as possible, the acrylic tubes at the base of the chair lift, made the display look like it was floating much like a chair lift at a ski resort. As a result, sales went up during the pandemic, and this display will be a part of the Sierra Nevada merchandising catalogue for years to come.

Client:  Sierra Nevada
Brand: Sierra Nevada
Main Channel: Beer
Awards/Recognition: 2021 Gold OMA Award
Year: 2020
Type: Semi-Permanent
Main Materials: Wood and metal

Grey Goose Chrome Hand Bottle Server

Grey Goose Chrome Hand Bottle Server

Since Grey Goose is one of the top selling vodkas in the nightclub and bar scene, it is imperative to develop engaging, eye catching and interactive bottle service presenters. The objective was to develop a piece that was sought out the second the server grabbed the bottle presenter in the back, through the club, to the nightclub booth. It also needed to highlight, Grey Goose’s, now iconic phrase “Live Victoriously.” This lighted piece needed to be impactful and structurally sound to withstand the demand of the nightclub scene.

Engineered with a perfectly formed pocket for the Grey Goose bottle, along with the 2 form fitting handles allowed this blow molded peace sign to be carried above the head of the servers and careful placed in the night club booth. Many clubs purchased multiple bottle presenters for the response from a social and physical presence was well recognized by the repeat orders throughout the evening. Even though the nightclub industry was going strong into 2020, the pandemic allowed us the opportunity to fine tune some of the details of the manufacturing and most importantly the illuminist aspect of the chrome peace sign.

Re-orders have been placed for the market is telling us that the return to an exciting, fun nightlife scene with friends and family will come back very strong. The profits associated with the 1L bottle of Grey Goose at a night club leads the charge for both club owners and Grey Goose.

Client:  Bacardi
Brand: Grey Goose
Main Channel: Specialty Retailers & Services
Awards/Recognition: 2021 Gold OMA Award
Year: 2020
Type: Semi-permanent
Main Materials: VAC form hand with chrome plate

Pendleton Whisky

Pendleton 50ml Counter Boot Display

The assignment was to create a trial, sample center to entice the consumer to try Pendleton’s. The objective was to secure valuable counter space at premium spirits stores, chain spirit stores, and mom and pop stores. The iconic bucking bronco on the Pendleton label is reminiscent of the old west and the saloons that sold whiskey by the shot thus, the 3D gravity feed cowboy boot became the vision. The challenge is the mechanics of a gravity feed need to work from top to bottom, however, the exterior needed to be authentic to a cowboy boot. By loading the cowboy boot to the top, this resin-based boot had a built-in slide so the bottles would drop by gravity to the front of the boot allowing the consumer to purchase from either area. This created an interactive and engaging mechanism best representing the Pendleton’s personality. The rate of sale at many independent liquor stores, proved itself to Pendleton’s. The cowboy boot has been re-run several times due to its success.

Client:  Proximo
Brand:  Pendleton
Main Channel:  Beer, Wine, & Sprits Beverage Retail
Awards/Recognition: 2021 Shop! Creative Display of the Year,  Silver OMA Award
Year: 2020
Type:  Semi-Permanent
Main Materials: Urethane molded, hand painted, and has transfer decal decoration

Slim Jim
Counter Unit

The objective was to create a 3-Dimensional display with a very small footprint to be placed on a counter and hold Slim Jim sticks. The display had to have a high level of detail, at a low price point for a potential high-volume production run. In the world of convenience marketing, the old concept of “Stack it high and watch it fly” no longer applies in today’s market, for consumers today want their shopping experience to be engaging.

Very few products are pre-determined to be purchased when entering a convenience store. Meat snacks, salty snacks, candy, beverages etc. are all high impulse purchases. Years ago, Slim Jim aligned themselves with one of the world’s most recognizable wrestling figures Randy Macho Man Savage. The objective was to bring back his likeness and message to “Snap into a Slim Jim” Even though Randy has since been deceased, his iconic “Snap into a Slim Jim” motto still resonates with the consumers.

The target consumer is 18 – 24 years old and is usually a male looking for a quick and fun snack. Slim Jim created and has for many years, lead the meat stick category and Randy’s legacy will forever live on. The Savage family played an integral role in the development of this piece, for any and all likeness of Randy had to be approved by the family. Through precise sculpting and iconic the family approved this as a true likeness of Randy.

Client: ConAgra Brands
Brand: Slim Jim
Main Channel: Convenience
Year: 2020
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display