Posts classified under: Semi-permanent

Patron Interactive Photo Kiosk

The world of interactive merchandising is ever changing, when a consumer walks into a store and sees a new and exciting way to shop, they gravitate. With this display, the consumer walks up and a motion sensor sends off an immediate light transfer sequence that is colorful, playful, and inviting to consumers. Patron invited consumer to a social and driven experiment that allows consumers via iPad the ability to view electronic recipes, events and most importantly to today’s consumers social platforms. This display allowed a consumer to travel the world with Patron encompassing several interactive experiences for the consumer and for Patron to target the consumer. This high-end, Ipad, piece was used in many liquor and premium grocery stores, for during the pandemic sales of Patron grew substantially. This unique piece established itself in key accounts such as: Total Wine, Bevmo, Kroger, Safeway, and others.

This was a fun piece for consumers to gather a tremendous amount of information such as: how to enjoy Patron tequila properly, food pairings, and a fun, photo library. Consumers interacted while purchasing Patron and purchased additional products while they were in the store. This display allows for several merchandising avenues in 2021, we look forward for what is to come.

Pringles Grab and Go Snack Strip

The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment. The objective was to capture impulse buys with creative merchandising, the display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece, it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.

These displays were strategically placed around retail and convenience stores allowing retailers and business owners the opportunity to place them prominently throughout the store.

Opportunity
Create a device to capture incremental sales at other touchpoints of the retail store.

What We Did
Engineering was the key the success of this piece for it safely and securely holds a can of pringles in place while offering many options for attachment, such as magnets, hocks, brackets, etc. This allows the sales team to gain placement in over 10,000 different locations throughout numerous retailers across the country.

Achievements
Immediate success was achieved for the dwell time of today’s shopper is down over 50%. The shopping experience is happening in an exposition manner gaining additional placement in key areas of the store led to increase in sales of over 100% at many retailers. Similar devices like this are being created for Rice Krispy Treats, Carr’s Crackers, and Bear Naked Granola.

Aviation Gin Air Stair Display

The assignment was to develop an impactful merchandising tool supporting the explosive growth of AG which has experienced double digit growth since inception a few years ago. The story needed to relate to today’s consumer yet capture the nostalgia of America’s gin. It was important the display was portable, captured minimal floor space, and held an ample amount of product. This gin was created in partnership with Ryan Reynolds, a globally recognized actor, therefore, it was a priority to tie in his wit and humor into the personality of Aviation Gin. This gin is extremely popular with the millennial and Gen Z group, ages 25-45. The uniquely designed staircase allowed for ease of shopping for consumers and replicated the authenticity of the stairwell commonly used for boarding during the onset of commercial aviation.

Much like the engineering behind a true portable staircase this needed to also have a portability factor for ease of movement and no wider than 2 cases of product for blending in extremely well in many storefronts. This piece was manufactured so the components snapped together and no tools necessary. The display also provided an excellent opportunity for cross merchandising with tonic, olives, and other classic cocktail ingredients. This air stair display was an extreme hit at the national sales meeting and has been the focal point for markets all over the US. A rerun is already in the works and additional elements surrounding retro aviation have been developed to secure the identity and personality of what has now been dubbed Aviation, the American Gin.

Woodbridge MLB Mass Display

Woodbridge took a bold step and partnered with MLB to become the official wine of the league. The assignment was to create an at home experience that was equivalent to and in-stadium experience, as wine consumption during sporting events has grown tremendously in the past few years. This slim mass display was meant to promote large case stackings of Woodbridge wine with the ability to be customized to the areas favorite MLB team.

The creative process was to capture the historic feel of baseball with a wood sign and wooden stadium set, showcased around as many cases as possible of Woodbridge wine. Laser cut wood components for both the sign and the bleachers proved to create the in-stadium experience at retail. Engineered to support multiple cases of product, this mass display engulfed cases of product on both sides to draw the consumers attention. Custom signage per MLB team provided a less than 5 minute set up time in the field. Manufactured in the US, this was an extremely cost competitive display. With the pandemic and lack of attendance in stadiums, it was important to create the “in-game” experience in store. The program’s success proved to be effective during the summer months and helped lift Woodbridge market share in all markets in the US.

Sierra Nevada Ski Lift Display

With the global pandemic, and the fact that only activities could be done outside, skiing grew in popularity more than ever. Sierra Nevada is one of the original craft beers and now has nationwide distribution, so this brand is recognizable by all. This cleverly designed ski lift, which was made with the corporate colors, holds an ample amount of product, takes minimal floor space, and highlights beers on special. To be as authentic as possible, the acrylic tubes at the base of the chair lift, made the display look like it was floating much like a chair lift at a ski resort. As a result, sales went up during the pandemic, and this display will be a part of the Sierra Nevada merchandising catalogue for years to come.

Grey Goose Chrome Hand Bottle Server

Since Grey Goose is one of the top selling vodkas in the nightclub and bar scene, it is imperative to develop engaging, eye catching and interactive bottle service presenters. The objective was to develop a piece that was sought out the second the server grabbed the bottle presenter in the back, through the club, to the nightclub booth. It also needed to highlight, Grey Goose’s, now iconic phrase “Live Victoriously.” This lighted piece needed to be impactful and structurally sound to withstand the demand of the nightclub scene.

Engineered with a perfectly formed pocket for the Grey Goose bottle, along with the 2 form fitting handles allowed this blow molded peace sign to be carried above the head of the servers and careful placed in the night club booth. Many clubs purchased multiple bottle presenters for the response from a social and physical presence was well recognized by the repeat orders throughout the evening. Even though the nightclub industry was going strong into 2020, the pandemic allowed us the opportunity to fine tune some of the details of the manufacturing and most importantly the illuminist aspect of the chrome peace sign.

Re-orders have been placed for the market is telling us that the return to an exciting, fun nightlife scene with friends and family will come back very strong. The profits associated with the 1L bottle of Grey Goose at a night club leads the charge for both club owners and Grey Goose.

Pendleton 50ml Counter Boot Display

The assignment was to create a trial, sample center to entice the consumer to try Pendleton’s. The objective was to secure valuable counter space at premium spirits stores, chain spirit stores, and mom and pop stores. The iconic bucking bronco on the Pendleton label is reminiscent of the old west and the saloons that sold whiskey by the shot thus, the 3D gravity feed cowboy boot became the vision. The challenge is the mechanics of a gravity feed need to work from top to bottom, however, the exterior needed to be authentic to a cowboy boot. By loading the cowboy boot to the top, this resin-based boot had a built-in slide so the bottles would drop by gravity to the front of the boot allowing the consumer to purchase from either area. This created an interactive and engaging mechanism best representing the Pendleton’s personality. The rate of sale at many independent liquor stores, proved itself to Pendleton’s. The cowboy boot has been re-run several times due to its success.

The objective was to create a 3-Dimensional display with a very small footprint to be placed on a counter and hold Slim Jim sticks. The display had to have a high level of detail, at a low price point for a potential high-volume production run. In the world of convenience marketing, the old concept of “Stack it high and watch it fly” no longer applies in today’s market, for consumers today want their shopping experience to be engaging.

Very few products are pre-determined to be purchased when entering a convenience store. Meat snacks, salty snacks, candy, beverages etc. are all high impulse purchases. Years ago, Slim Jim aligned themselves with one of the world’s most recognizable wrestling figures Randy Macho Man Savage. The objective was to bring back his likeness and message to “Snap into a Slim Jim” Even though Randy has since been deceased, his iconic “Snap into a Slim Jim” motto still resonates with the consumers.

The target consumer is 18 – 24 years old and is usually a male looking for a quick and fun snack. Slim Jim created and has for many years, lead the meat stick category and Randy’s legacy will forever live on. The Savage family played an integral role in the development of this piece, for any and all likeness of Randy had to be approved by the family. Through precise sculpting and iconic the family approved this as a true likeness of Randy.