7 Deadly Zins Halloween / Holiday Chandelier

The objective for the 7 Deadly Zins Chandelier was to create a unique attention getting piece that could be displayed during the critical Halloween selling period and transition into the critical Holiday sales push. They wanted a piece that would be on floor space for 4-6 months. The display needed to be open, airy, interactive and speak to the personality of the brand 7 Deadly. As off-premise wine consumption is on the rise, incremental case stacking with display enhancers were essential in locking in the critical floorspace. The popular priced premium blended Zinfandel wine is a category leader in Zinfandels. In personality of the brand there are 7 Deadly Zins which are: Wrath, Greed, Envy, Vanity, Sloth, Gluttony, and Lust so each candle of the chandelier represents one of those Zins. The ideal consumer is a combined income family that purchases premium wines for everyday consumption. According to data studies, premium priced wines are on the rise for their perceived value is greater than the cost of the bottle.

This design initiative was a creative shootout between three companies, for Halloween and Holiday are the most critical times for this brand. A battery-operated motion – sensored chandelier was chosen as the winning design for it’s unique black and red color scheme fit well with a Halloween motif and equally inviting as a Holiday piece. Manufactured with laser cut metals, bent wires, and motion sensored LED lights make this an attractive display for any store décor. This unit could hang from the ceiling or sit atop steel poles with a carefully hidden motion-sensor that turned the chandelier lights on when a consumer passed. Retailers loved this piece for it was disruptive, and open and airy so it didn’t block the view through their store. The biggest challenge was to replicate an authentic chandelier you would see in a Haunted House but also in an elegant mansion. Locking in the floor space during those 4-5 months single handedly defined the success of this brand.

Ideating around an idea that would be successful during a Holiday and Halloween promotion is quite challenging, however, the same consumer has a completely different mindset during those times. Brands of today need to be real estate managers in securing as much floor space as possible with creative, effective merchandising. With 180 pieces made, this piece was incredibly impactful and contributed to an 80% in sales during this time with case stackings as much as 2-3x the previous promotional programs. This piece has been once and is slated to be rerun a 3rd time in 2022 for each selling period, additional retailers are signing up as well as previous retailers are gaining market share for this popular, premium priced wine. Merchandising in off-premise markets such as grocery, liquor, convenience, and premium liquor have become remarkable success stories with effective, creative merchandising displays for brands such as 7 Deadly Zins.

Teremana Copper Still Display

Two things are certain in this day in age celebrity endorsed spirits have become a success story and Tequila is the #1 consumed spirits today. Spirits is a challenging category with ebbs and flows between successes be it vodka bourbon gin etc each category rises and falls throughout the process for the past 5 years Tequila has been on a tremendous upswing. Dwayne the Rock Johnson has also had an incredible upswing in his career combining his star power with a top-of-the-line Tequila has made Teremana one of the most successful launches in spirits history. Developing an iconic wow display was the objective for they really wanted to tell the story of a quality vs using a celebrity to support the product.

Many creative submissions were considered however the three defining objectives were impact, relatability, and conversion. Teremana is a super-premium Tequila in a very crowded space. Consumers of today always want to try new Tequilas and will treat themselves when enticed at the store. Creating a replica still based on the exact still in Jalisco, Mexico was the key visual to draw the attention of consumers entering the store. Many other iconic figures were considered for this impactful 3-dimensional still clearly told the consumer this was a high-quality Tequila and a very attainable brand. Developed out of multiple vac form plastic pieces the still was based off an authentic with gages, portals, etc. The wow factor of this 6 ft tall still was far more relevant to the brand even with the help of celebrity status. With an initial launch of April 2021 this domestically produced masterpiece made a significant impact at retail for over 700 pieces were ordered and multiple case stackings were achieved.

Teremana is owned by parent company Jaegermeister and Teremana was their 2021 big bet band. The rise in Tequila celebrity endorsed spirits make for a competitive marketplace however the quality of the product is what’s creating the trial and market share for this growing brand. As mentioned over 700 displays were produced were in 2021 and more than 700 are planned in 2022 for retailers are planning for this nonthematic iconic merchandising piece that solely emphasizes the Teremana brand. Sales increased by 200% and in a growth, trajectory far exceeding any sales goals as mentioned iconic wow displays in the spirits industry. Retailers love the retail theater environment around proper spirits merchandising.

Kellogg’s Rice Krispie Treats / Cheez-It Lane Blocker

During the pandemic, comfort brands and in-store shopping became fast and hurried. Additionally, stores had to adjust to labor challenges and product offerings. This unique lane blocker was designed pre-pandemic to serve as a vehicle for incremental sales around the check out lanes for major retailers such as Wal-Mart, Target, Kroger, etc. This display was designed to support RKT and Cheez-It snack packs at check-out. Kellogg’s insisted on an authentic replication of an open RKT or an open bag of Cheez-It crackers. For the consumer, needed to know that each product they purchased was a taste tempting treat.

Masterfully sculpted this authentic unwrapped Rice Krispie Treat and open bag of Cheez-Its were replicated identically to the actual product. High level detail such as the nooks and crannies and the salt crystals on a Cheez-It cracker were carefully reviewed. This entire display is designed around impulse of these two snack items at grocery. These products come in multi, large, and single packs and make for a quick shop and go experience, for today’s fast-paced consumer. It would be very easy in the CPG to just have a picture of the product, but the marketing wanted a durable long-lasting display that would have a measurable impact on today’s consumer. This product category is highly profitable to the retailer. The display was made from steel, wire, casters, and custom decorated RKTs and Cheez-It crackers, making this piece extremely eye-catching to the consumer and easy to merchandise for the retailer, creating a win-win for all. This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out.

Please understand this was designed pre-pandemic for Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. The pandemic fueled this initiative for consumers were shopping at a rapid pace and were focused on perimeter shopping as their goal. RKTs and Cheez-Its are leaders in their categories and achieved 100% placement and a 150% increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats. Retailers have found a new treasure trove in lane blockers and will continue to offer this space to successful merchandising programs such as this for this display appeals to all store decors and consumers of all ages.

This was designed to serve as an attractive vehicle for consumers to shop from in check-out lanes that were being unmanned or unused. In essence, not taking up any critical floorspace but provided a huge lift in sales at check-out. Kellogg’s knew they had a demand for lane closures for a typical grocery/mass store has 10-15 checkout lanes, however, none are always 100% occupied. This ability to gain incremental product in this valued space was the mission. RKTs and Cheez-Its are leaders in their categories and achieved a significant increase in incremental sales for this convenient, authentic eye-catching replication of these treasured treats.

Bubly Magnum Can Launch

Bubly has quickly become one of the top-selling products in the PepsiCo profile. Launched as a fruit infused sparkling water, this product has single handedly rose to the top of this category. Bubly is all about smiles, and clever acronyms for each can has a smile and a message as you open the product, in the case of Blackberry the acronym is “hi u.” With the distribution power of PepsiCo and the exceptional taste of this product, Bubly is now #1 in the sparkling category. Bubly needed an attractive display to launch its new single serve cans in 16oz. As part of a render to reality program, the authenticity of the display needed to carefully match this well recognized can. This display targeted all consumers and was used very successfully in food service, airport, and convenience stores. For a little known fact, the majority of bottled waters and sparkling waters are consumed at room temperature. Bubly’s #1 seller, is Blackberry, and we used this popular product as the icon for this display.

This display was carefully engineered to ensure it held a significant amount of product to provide an ROI to the store or establishment. A vacuum form replica of the can surrounded the display, along with a vacuum form cap and laser cut wood, for the pull tab. It’s bright Blackberry colored finish made this display very recognizable during the product launch, now Bubly is sold everywhere, and this display served as the sole vehicle for incremental sales in delis, convenience stores, airport concessions and food service entities. Delivered to the stores fully assembled the retailers immediately saw a return on investment for this attractive piece. Secondary adaptations of this are in development such as putting a recycling system inside the middle of the display so when the product is sold at events, there in an immediate place to recycle the empty aluminum cans. Casters are also being added so this display can live in other areas of any size store and easily transportable. The authenticity and replication of this large can was quite challenging for it is a large cumbersome display that was produced at a very aggressive cost. Similar variations with best selling flavors are part of the future. This served as an excellent vehicle to launch new flavors and new sizes for single serve beverages are the leaders in the beverage category. This all aluminum can serves as a great sustainable option when compared to plastic water bottles.

This display is incredibly effective and attractive for its ability to merchandise a tremendous amount of product that is visually impactful creates a win-win for consumers and retailers. As the fastest growing sparking water, this beverage of choice is being sold in all places allowing the display to achieve 100% and a sales lift of over 200% when placed in strategic parts of a store. Several reruns have been enacted for this piece can last forever in a store and serves as a perfect home for single serve cans. Seeing is believing as the marketing team at PepsiCo, was astonished by the replication of the can to the product. Look for this display in airports, cafeterias, bodegas, etc. For this has provided a tremendous footprint for Bubly at retail.

As the fastest growing sparking water, this beverage of choice is being sold in all places allowing the display to achieve 100% and a sales lift of over 200% when placed in strategic parts of a store.

Bish Ideation

Aisle Dress Up Kit

Do you want to dominate an aisle? Aisle dress ups will help make your brand POP. They are not only eye-catching, but fun! Here’s some inspiration.

Floor Rack

There are so many different, unique options for Floor Rack displays. Choose from back-lit panels, wood, or even steel, the options are endless. The great thing about working with Bish Creative is that we make it fun and work with your idea to bring it to life.

Shelf Management

Let’s talk about shelf management! Is your brand seeking new solutions? Perhaps you want some ideas for your brand? Take a look at something that may inspire you!

Corrugate

We make corrugated displays look amazing. ​​Corrugated displays are an affordable way to help your products stand out in retail stores. Not only that, they are extremely durable and offer many options for customization.

Now that we have shared a few ideas, let’s talk about your brand. Contact Us!