Riondo
Vespa Scooter

Riondo currently stands as the #3 Prosecco in a category that has 10 major players produced by some of the largest wine makers. Riondo is owned by an Italian family and is one of the few family owned Proseccos in the marketplace.

The objective behind this merchandising program was to create a clever and unique merchandising display that spoke to the Italian Prosecco consumer yet captured the Riondo feel and colors. The battle is won on the retail floor for very few Proseccos can afford to do much marketing other than point of purchase advertising. For Proseccos the unique ability to be identifiable by a marque color is essential. The creative thinking behind this unit was to imagine people whisking through the streets of Italy or perhaps taking in the countryside on their Italian Vespa.

The authenticity of this display is quite striking and very similar to a Vespa. The seats were placed with platforms designed to support cases of product. When filled with product and accompanied by additional cases this Vespa, with its signature olive green label, immediately lets consumers know this is Riondo on display. Based off the true technical specifications of a Vespa, our engineering team was able to encapsulate the exterior shell of a Vespa in an economical way. This attractive Vespa was able to increase sales 40-50% in all retailers due to its authentic look and functional footprint. With over 200 units produced, the compliance rate was at 95% for the Riondo sales team.

Client: Terlato Wines
Brand: Riondo Prosecco
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2020
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display

LoudPack Lift Ticket Counter Unit

As the cannabis industry begins to flourish within the United States, cannabis brands are becoming increasing aware of their image, the placement and how the consumer perceives their brand.
LoudPack was built from the ground up to create, cultivate, package and distribute some of the highest-quality cannabis products. From seed to sale, from farm to feeling good.

LoudPack is a premium brand that speaks to today’s knowledgeable cannabis consumer. They needed to provide an eye catching, easy to shop, attractive way to showcase their “Lift Ticket” line. Each vile contains 4 pre rolls. Each dispensary was required to purchase a certain number of products, so space management was clutch. LoudPak also wanted to take advantage of the recognizable logo and signature drip icon with their clever Lift Ticket branding with this particular packaging.

The target consumer is 25 – 45 years old, an established cannabis user that appreciates the finer things in life. Priced as a high-quality product, sold exclusively through the multiple dispensaries throughout California, the objective was to get as many units placed as possible, as this was a very eye-catching piece for the consumer. As the leading cannabis brand, LoudPack signature brand recognition is an important part of their strategic marketing plan which makes LoudPack and Bish a perfect partnership.

Client: LoudPack
Brand: Lift Tickets
Main Channel: Specialty Retailers and Services
Awards/Recognition: 2020 Shop!
Year: 2020
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display

Oster Texture Select
Product Launch

The objective was for Oster to create an attractive, engaging display that cleverly introduced to the consumer their new Texture Select blender. The retailer demanded that the displays do more than support the product. It needed to tell a story and explain to the consumer in an engaging fashion the difference between all their Texture Select blending options.

Much like many products and appliances purchased on a daily basis, a majority of sales are driven by the holiday season. This unite needed to stand out, cost efficient and informative to their target consumer who is generally between 35 – 55 of age and primarily purchased by females. They would purchase this product for themselves as a gift or be used in the preparation of a variety of food options.

Client: Newell Brands
Brand: Oster Texture Select Blender
Main Channel: General Merchandise
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Plastic
Merchandising Type: Semi-Permanent Display

Grey Goose
Seasonal Spectacular

The assignment for the Grey Goose Holiday spectacular was to create a universal piece that would work in any store décor to merchandise and enhance Grey Goose during the critical holiday season.

With some marketing shifts it had been a couple of years since Grey Goose had anything spectacular during the holiday season. What Grey Goose quickly discovered was that retail theater and attention getting visuals were the key to getting proper floor placement of multiple case stackings in retail.

This display was built from a combination of woods, metals and plastics. Special attention was made to ensure the iconic royal blue matched on all 3 substrates. The unit was manufactured to be easy to assemble and created a building block approach which made the product easy to shop and enticing to the consumer.

This mass display carried the iconic Grey Goose blue while simultaneously creating a winter wonderland to the consumer. An 80% compliance rate was achieved from beach technology that was added to the units for tracking. The acceptance rate was great, and each retailer achieved a 50-60% increase in sales during the holiday selling period. Due to the quality nature and attractiveness of the piece, many units remained on the floor well into the winter months and in some cases longer. This “Take a Look Inside” marketing approach to merchandising is engaging to the consumer and allows the retailer to create a winter scene.

Client: Bacardi Limited
Brand: Grey Goose Vodka
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Semi-permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-permanent Displays

Kraken Rum
Seasonal Spectacular

The objective for the Kraken Rum Seasonal Spectacular was to create a program that allowed the brand to own a piece of real estate in the store, while collaborating with the retailer to provide them seasonal influential long time tools to lock that particular floor space in for a 6 month period of time.

This program needed to engage the consumer with its now very recognizable 3 tentacle which has become the symbol of Kraken Rum. Kraken Rum is a premium black spice rum consumed by male and females age 21 to 50. Kraken Rum is a fun product that resonates with today’s culture.

The merchandising for this campaign needed to speak to the fun aspect of the product while capturing the symbolic influences for a specific period of time. Real estate management and real estate theatre are the key to getting floor space for Kraken Rum, for their very limited advertising budget allows them to focus the majority of their marketing spend for this retail presence. They also wanted a WOW factor that would achieve immediate recognition inside premium liquor stores, grocery and mass, for their message has been constant since the introduction of this product.

Client: Proximo Spirits
Brand: Kraken Rum
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display