A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s post!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s post!
2008 Crash with Jerry Fox, President/CEO Bish Creative. This series will host Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s video!
9/11/2001 with Jerry Fox, President/CEO Bish Creative. This series will host Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s video!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series will host Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Click video to watch, and stay tuned for next week!
The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.
Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.
The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.
At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.
This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.
A powerful step forward demonstrating Bish’s technology thought-leadership for its clients; Retail DNA strengthens its customer reach to national accounts.
(PRWEB) Chicago, IL – January 31, 2020
Bish Creative and Retail DNA are excited to announce a joint partnership to empower Bish’s clients with game-changing capabilities that improve campaign compliance and ROI for their retail display investments. The partnership will provide Bish’s customers with the option to leverage real-time data from technology-enabled displays to help them make more informed decisions that improve campaign performance and reduce waste.
CPG companies in the US spend well over $200B/year on trade promotions and retail displays, but there is very little real-time data coming directly from displays to inform brands about the effectiveness of these investments. Research from A.R.E. POPAI has shown that retail displays have a very low compliance rate of only 40%, but when surveyed, brands believed their display compliance rate to be much higher, at 70%. This perception gap is easily explained by the lack of data coming from displays.
Jerry Fox, President and CEO of Bish Creative explained: “In the past, brands spent millions of dollars on the design and development of beautiful displays but then have zero visibility to what happened to the displays once they left the manufacturer. The world we live in is getting much more concentrated, and it is very important for brands to know that they are making the right display investments in the right locations at the right time.”
Mr. Fox continued, “Adding technology to displays should not be viewed as adding cost. Rather, it represents a solid investment providing proof-positive of the ROI of displays. With the Retail DNA solution, the ROI comes from not only ensuring your displays are where they need to be, when they need to be there for your retail campaigns, but also in the insights that come from all of the displays over time.”
Retail DNA’s co-founders, Gus Hoffman and Sashi Murthy, are very excited by the announcement. Mr. Hoffman, Retail DNA’s CEO, commented: “CPG companies in the US collectively spend billions every year on retail displays, and with good reason, as studies have shown that nearly 8 of 10 impulse purchases are made in-store. However, brands get almost no information about their displays, and there is a ton of waste as a result. It’s remarkable.”
Mr. Murthy, Retail DNA’s CTO, continued: “With Retail DNA’s partnership with Bish, we see a huge market opportunity to help brands increase their merchandising campaign return on investments as well as improve their environmental sustainability efforts. Bish is showing great thought-leadership for their customers, and we’re proud of our growing partnership with such a forward-thinking company.”
Bish Creative was founded in 1955. With over 60 years of experience, Bish has grown from a small family business to an industry leader, creating innovative displays for numerous Fortune 500 companies. Bish Creative is one of the most award-winning companies in the industry, based on awards to win ratio to entries submitted.
For more information on Bish Creative, visit http://www.bishdisplay.com/
For more information on Retail DNA, visit http://www.retaildna.io
From prototype to production, Bish offers custom end-to-end solutions that will make your brand stand out among the competition.
WIth over 10 creative designers on staff, Bish Creative leads the industry in creative design and strategic development of fixtures & permanent displays, semi-permanent displays, temporary & corrugate displays, branded merchandise and specialty packaging.
Our conceptual designers are always looking for out-of-the-box solutions to showcase your product. With our help, you can expect your next project will be a huge success!
Check out the video above!
The Catrina display was the centerpiece of a 2018 Dia de los Muertos X Halloween promotion for Tequila Cazadores.
Catrina is colorful and authentic making this eye-catching and attention grabbing iconic symbol easily recognized by the consumer. She was originally sculpted by a master sculptor, later made from a poly resin and then carefully hand-painted to provide a truly unique way to merchandise the Cazadores Tequila products.
