Kraken Rum
Seasonal Spectacular

The objective for the Kraken Rum Seasonal Spectacular was to create a program that allowed the brand to own a piece of real estate in the store, while collaborating with the retailer to provide them seasonal influential long time tools to lock that particular floor space in for a 6 month period of time.

This program needed to engage the consumer with its now very recognizable 3 tentacle which has become the symbol of Kraken Rum. Kraken Rum is a premium black spice rum consumed by male and females age 21 to 50. Kraken Rum is a fun product that resonates with today’s culture.

The merchandising for this campaign needed to speak to the fun aspect of the product while capturing the symbolic influences for a specific period of time. Real estate management and real estate theatre are the key to getting floor space for Kraken Rum, for their very limited advertising budget allows them to focus the majority of their marketing spend for this retail presence. They also wanted a WOW factor that would achieve immediate recognition inside premium liquor stores, grocery and mass, for their message has been constant since the introduction of this product.

Client: Proximo Spirits
Brand: Kraken Rum
Main Channel: Beer, Wine and Spirits Beverage Retail
Awards/Recognition: 2020 Shop!
Year: 2019
Type: Semi-Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Semi-Permanent Display

Michelob Ultra
Athletic Podium

Michelob Ultra’s objective was to build a mass display that spoke to the love of walking or running and the joys of outdoor sports including golf, but also aligned with any outdoor sport. Their target consumer age is 21 to 41. A very health conscious male or female that enjoys the taste of beer but does not want to be weighed down by the calories usually associated with beer.

After a long run, 5K, a round of golf or a game of flag football, a cold Michelob Ultra is a reward for the time spent building a healthy lifestyle. This unit needed to be a form of real estate management that allowed the retailer to build a mass display promoting this incredibly popular beer, while engaging consumers that aspire for a heathy lifestyle.

Client: Anheuser-Busch
Brand: Michelob Ultra
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display

Federalist Grill

Terlato Wines is the leading marketer of luxury wines in the U.S. – with a global portfolio of more than 80 exceptional brands. Terlato hold more brands than any other wine company in the world.

Terlato needed a “Dealer Loader” where the store has a usable product that also speaks to the brand. With wine consumption on the rise among tailgates and backyard barbeques Terlato needed a piece that spoke the brand, was a functional piece.

Client: Terlato
Brand: Federalist
Main Channel: Beer, Wine and Spirts Beverage Retail
Year: 2018
Type: Semi-Permanent
Main Materials: Rolled Steel
Program: Branding and Promotion
Merchandising Type: Branded Merchandise, Promotional item

Service Champ Booth




















Overview
The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.

Approach
Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.

The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.

Results
At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.

Conclusion
This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.

Client: Highline Aftermarket
Brand: Service Champs
Main Channel: Automotive
Year: 2019 – 2020
Type: Trade Show Booth
Main Materials: Wood, Plastic, Metal & 55″ Media Screeens
Program: Exhibit
Merchandising Type: Fixtures & Permanent Displays

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Overview
The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.

Approach
Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.

The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.

Results
At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.

Conclusion
This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.

Client: Highline Aftermarket
Brand: Service Champs
Main Channel: Automotive
Year: 2019 – 2020
Type: Trade Show Booth
Main Materials: Wood, Plastic, Metal & 55″ Media Screeens
Program: Exhibit
Merchandising Type: Fixtures & Permanent Displays

Cazadores Catrina

The Belle of the Ball, La Reina Tequila – no matter her name, Catrina was the Show stopper for the 2019 Shop! awards.

The Catrina display was the centerpiece of a 2018 Dia de los Muertos X Halloween promotion for Tequila Cazadores.

Catrina is colorful and authentic making this eye-catching and attention grabbing iconic symbol easily recognized by the consumer. She was originally sculpted  by a master sculptor, later made from a poly resin and then carefully hand-painted to provide a truly unique way to merchandise the Cazadores Tequila products.

Client: Bacardi Limited
Brand: Cazadores Tequila
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Display
Main Materials: Wood, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays

Lagunitas
Beer Circus

Client: Lagunitas Brewery
Brand: Beer Circus Promotion
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Display
Main Materials: Wood, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays

David Seeds Baseball

DAVID Seeds is the official seed of baseball and softball. Why? Because baseball and salty snacks go hand in hand. DAVID Seeds and baseball are all-American favorites!

So next time you’re headed to the ballpark, grab a bag (or 12) of DAVID Seeds. Then start sharing, spitting, and swinging.

Client: ConAgra Foods
Brand: David Seeds
Main Channel: Convenience & Grocery
Year: 2019
Type: Display
Main Materials: Steel, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays

Made in the U.S.A.

How we made them














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Budweiser Clydesdales

They heralded a new era of prosperity for Anheuser-Busch, and a weary nation’s return to optimism. From their first appearance in 1933 to their enduring presence on the American landscape, the Clydesdales are more than the symbol of Budweiser beer; they are the living embodiment of America’s great industrial spirit.

Client: Anheuser-Busch
Brand: Budweiser
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2018
Type: Display
Main Materials: Wood, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion;
Merchandising Type: Fixtures & Permanent Displays

Highline Booth

Highline Tradeshow Booth

Client: Highline Aftermarket
Brand: Rain-X, Blue Coral, Shout, Power
Main Channel: Convention, Exhibit
Year: 2019
Type: Trade Show Booth
Main Materials: Wood, Plastic, Custom Printed Flooring & 85″ Media Screens
Program: Automotive Exhibit
Merchandising Type: Fixtures & Displays