The Belle of the Ball, La Reina Tequila – no matter her name, Catrina was the Show stopper for the 2019 Shop! awards.
The Catrina display was the centerpiece of a 2018 Dia de los Muertos X Halloween promotion for Tequila Cazadores.
Catrina is colorful and authentic making this eye-catching and attention grabbing iconic symbol easily recognized by the consumer. She was originally sculpted by a master sculptor, later made from a poly resin and then carefully hand-painted to provide a truly unique way to merchandise the Cazadores Tequila products.
Client: Bacardi Limited Brand: Cazadores Tequila Main Channel: Beer, Wine and Spirits Beverage Retail Year: 2019 Type: Display Main Materials: Wood, Plastic Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation Program: Branding and Promotion; Merchandising Type: Fixtures & Permanent Displays