Ok, you asked for it!
Prepare to be blown away!
Give us some info & we’ll get started!
September 4, 2019•
Michelob Ultra is one of the fastest growing beers. Michelob has figured out a way to separate themselves from the “party beers” to the beer of the athlete. The consumer of today is focused on health and wellness yet will always turn to an enjoyable product such as beer, as long as it meets certain criteria such as low in carbs and low in calories
Michelob Ultra’s objective was to build a mass display that spoke to the love of walking or running and the joys of outdoor sports including golf, but also aligned with any outdoor sport. Their target consumer age is 21 to 41. A very health conscious male or female that enjoys the taste of beer but does not want to be weighed down by the calories usually associated with beer.
After a long run, 5K, a round of golf or a game of flag football, a cold Michelob Ultra is a reward for the time spent building a healthy lifestyle. This unit needed to be a form of real estate management that allowed the retailer to build a mass display promoting this incredibly popular beer, while engaging consumers that aspire for a heathy lifestyle.
Client: Anheuser-Busch
Brand: Michelob Ultra
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.