Ok, you asked for it!
Prepare to be blown away!
Give us some info & we’ll get started!
September 4, 2019•
Michelob Ultra is one of the fastest growing beers. Michelob has figured out a way to separate themselves from the “party beers” to the beer of the athlete. The consumer of today is focused on health and wellness yet will always turn to an enjoyable product such as beer, as long as it meets certain criteria such as low in carbs and low in calories
Michelob Ultra’s objective was to build a mass display that spoke to the love of walking or running and the joys of outdoor sports including golf, but also aligned with any outdoor sport. Their target consumer age is 21 to 41. A very health conscious male or female that enjoys the taste of beer but does not want to be weighed down by the calories usually associated with beer.
After a long run, 5K, a round of golf or a game of flag football, a cold Michelob Ultra is a reward for the time spent building a healthy lifestyle. This unit needed to be a form of real estate management that allowed the retailer to build a mass display promoting this incredibly popular beer, while engaging consumers that aspire for a heathy lifestyle.
Client: Anheuser-Busch
Brand: Michelob Ultra
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display
Last modified: June 24, 2022
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree