Michelob Ultra’s objective was to build a mass display that spoke to the love of walking or running and the joys of outdoor sports including golf, but also aligned with any outdoor sport. Their target consumer age is 21 to 41. A very health conscious male or female that enjoys the taste of beer but does not want to be weighed down by the calories usually associated with beer.

After a long run, 5K, a round of golf or a game of flag football, a cold Michelob Ultra is a reward for the time spent building a healthy lifestyle. This unit needed to be a form of real estate management that allowed the retailer to build a mass display promoting this incredibly popular beer, while engaging consumers that aspire for a heathy lifestyle.

Client: Anheuser-Busch
Brand: Michelob Ultra
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2019
Type: Permanent Display
Main Materials: Wood, Metal & Plastic
Merchandising Type: Permanent Display