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July 8, 2019•
Overview
The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.
Approach
Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.
The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.
Results
At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.
Conclusion
This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.
Client: Highline Aftermarket
Brand: Service Champs
Main Channel: Automotive
Year: 2019 – 2020
Type: Trade Show Booth
Main Materials: Wood, Plastic, Metal & 55″ Media Screeens
Program: Exhibit
Merchandising Type: Fixtures & Permanent Displays
Last modified: May 11, 2023
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree